Online sports betting operator, BetVictor recently announced a new sponsorship deal to become the principal partner of the Isthmian League, the Northern Premier League and the Southern League in an attempt to boost both engagement and its digital presence.
In an interview with InsiderSport, a BetVictor spokesperson discussed the history making two-year deal, as the operator becomes the first ever title sponsor of all three leagues: “When we entered the partnership with the Isthmian, Northern Premier and Southern leagues we had several discussions about different access rights available to BetVictor. Multiple rights were available to us, however, instead of utilising these, we decided to focus on growing our digital presence and engagement.
“We provide a comprehensive service on the National League and we price these non-league divisions outright. Currently there isn’t a real demand for match betting on these particular non-league divisions, however, we’ll keep monitoring it and if demand increases, we’ll consider pricing these divisions’ matches.”
With responsible gambling and integrity within sport making the headlines recently, BetVictor also took some time to discuss how the firm intends to operate in the presence of these issues: “As a gambling company, we are aware of the risks around match-fixing, problem gambling and the need to spot and prevent issues from arising at an early stage.
“We follow the FA standard training for betting integrity and we provide betting integrity training in annual general meetings to keep the leagues and clubs informed. We also have a betting integrity policy in place to reduce the risk of match-fixing.
“Our aim is to provide customers with safe and entertaining options to bet. We abide by the tight regulations from the Gambling Commission to protect our customers and meet the licensing objectives, and we work with several bodies, such as YGAM, to prevent and reduce gambling-related problems.
“We place the utmost importance in protecting and educating our customers on safer gambling behaviours, making it a top priority for our business. We’ll continue to promote our safer gambling message, not only for non-league football fans but for all customers.
“Internally, we have initiatives and measures in place to train our teams on how to spot – and manage – potential gambling concerns at an early stage. We also provide a number of safer gambling tools to our customers, including self-exclusion, setting limits and taking time out as well as 24/7 support.”
