Betsoft Gaming finalises content deal with Golden Palace - Affiverse

Betsoft Gaming finalises content deal with Golden Palace

Betsoft Gaming, the content developer has entered into a strategic agreement with Belgian casino brand, Golden Palace.

The partnership which is reported to be a multi-year one, will grant Golden Palace access to each Betsoft game which is regulated by the Belgian Gaming Commission.

Founded in 1693, Golden Place is the largest land-based casino operator in Belgium, boasting a grand 45 gaming halls, while also operating their own affiliate network. Golden Palace are also the first Belgian operator to secure an online licence when entering the iGaming sector in 2011.

Golden Palace’s head of online, Anne-Laure Bousseau, said: “We foresee a long-lasting partnership with Betsoft, and our goal is to integrate every new game on GoldenPalace.be.

“We can be confident in advertising Betsoft’s content to our players because we believe their quality and user experience are second-to-none. We know that this relationship will provide our audience with a range of new ways to play.”

Francesca Raniolo, sales executive at Betsoft, added: “With more than 55 years of experience, Golden Palace knows what it takes to satisfy and support players – both online and offline.

“At Betsoft, we strongly believe in creating games that celebrate the legacy of the casino industry, while also taking full advantage of mobile and desktop technology to deliver new experiences.

“We are thrilled to have the opportunity to share that vision for cinematic gaming with Golden Palace’s loyal players.”

This is the latest move in which Golden Place have publicly made, after they struck a deal with Authentic Gaming which saw them use video marketing tools to promote Authentic Gaming’s live casino across both its website and external affiliate sites.

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