BetMGM has become the first official sports betting partner of the Detroit Lions in the NFL.
The sportsbook, which is the joint-venture of MGM Resorts International and GVC Holdings, will benefit from a variety of marketing niceties as a result.
A number of other teams in the NFL have already signed similar partnerships, including the Denver Broncos.
The partnership is an extension of MGM Resorts and the Lions’ multi-year deal already in existence.
“We’re continuously seeking new ways to entertain and involve our fans”
MGM Resorts was already partnered with the Michigan-based franchise, through the MGM Tunnel Club at the Lions’ home stadium – Ford Field.
BetMGM will receive team broadcast programming, in-stadium signage and promos and a variety of assets for digital marketing purposes. Moreover, the partnership will include other fan-focused additions. These include being the presenting sponsor of Lions Bingo and Lions Perks.
Detroit Lions Team President Rob Wood had the following to say.
“The Detroit Lions’ historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership.
“We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
Improving engagement
BetMGM Chief Marketing Officer Matt Prevost also commented on the partnership.
“When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams.
“We are honoured to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
Meanwhile, David Tsai – President of Midwest Group, MGM Sports – said the below.
“All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season.
“We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”
