Bet365 are set to be the largest operator to implement the marketing screening too, GiG Comply after penning a new deal with Gaming Innovation Group Inc (GiG).
The compliance tool softwares able to scan up to 30,000 web pages daily and will offer Bet365 a thorough list of locations where any of its brands are mentioned, which will be complied on a daily basis.
Richard Brown, chief operations officer at GiG, commented on the new partnership: “We are very pleased to have signed bet365, one of the leaders in the gambling industry, to GiG’s compliance screening tool and to support them in their marketing compliance.
“It’s great to know that we share the same aspirations for a safe and trusted environment. GiG Comply will support bet365 to keep compliance oversight and to be in control of affiliate activities, ensuring fair and fun iGaming for all.”
From using the software , Bet365 can check for the presence, or lack of notable terms, images and promotional links and whether age-gates games or code red words are present next to a promotion.
The new technology has been created to primarily ensure compliance in addition to offer a reduction within manual checking for operator sites – this will significantly support Bet365’s strategy in maintaining marketing compliance in an ever-changing regulatory landscape.
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