Bet-at-Home commits to higher marketing investment as revenues boosted

Bet-at-Home, a subsidiary of Betclic Everest Group, has seen its revenues jump by 12.7 per cent in the three months ending in March, with a large portion of that being attributed to online gaming.
The group has reported that its revenues totalled €827.3m (£714m/$923m), with €684.3m of that total stemming from online gaming while a further €142.9m was generated by sports betting.
“The results for the first quarter of 2019 reflect the success of the targeted marketing investments in the financial year 2018, as gross betting and gaming revenues as well as all key earnings figures increased significantly year-on-year,” the operator’s chief executives Franz Ömer and Michael Quatember said.
Bet-at-Home reported an overall rise in expenses, with a 6.9 per cent increase in marketing costs – totalling €8.2m – in addition to a 5.6 per cent growth in personnel costs to €4.6m.
The majority of the marketing spend has been allocated to the development of bonuses and player vouchers, with €2.1m also being used for advertising costs.
The operator has committed to maintaining a higher marketing investment throughout the remainder if the year, as its current strategy has shown to have bolstered customer numbers by by 4.1 per cent to 5.1 million by the end of the quarter.
The increase in vestment is planned to be distributed across TV, print and online media advertising, as well as bonus promotions and sponsorship agreements.