If you have a busy schedule and creating your social media content often gets overwhelming, batch creation may be for you! Batch creating is essentially a regular time set aside to create all of your content for a period of time. Usually, this will be done by companies on a weekly basis, but there are lots of things you can do to make this process easier and more organised, helping your business to thrive. Read through our top tips on how to batch create the social media content for your brand:
Make a plan
The first thing to do for any marketing or social media content creation is to create a plan. Work out what kind of content you’ll be creating, are you promoting a sale, introducing a new client, or making a long-form video? The kind of content you are making will influence all future decisions, such as how long you’ll need to create the content and when it would be best for the content to be released.
Take some time to work out what kind of social media content is missing, and make sure that you thoroughly understand your audiences and the types of content they engage best with. This will help to point you in the right direction when it comes to the creation of your own content. For example, if you’re looking to market to a Gen Z audience, then you’ll want to aim most of your content towards platforms like TikTok and Instagram, whereas if you’re trying to capture an older audience then Facebook-tailored content is better suited.
You should also consider the format of your social media content. If you’re looking to make long-form YouTube videos and how-tos then you’ll need to set time aside for that as well as ensure that you have all the resources such as a good camera and a good quality microphone (audio quality is extremely important for video content!).
Creating a coherent outline of all the content you’re planning on making and when you want to post it is essential for organising your marketing strategies. This is also a great way of keeping track of all the content that you and your affiliate partners are posting, to make sure you are all aware of what is being produced and when. This document can be added whenever you come up with new ideas, and you can pick and choose the best content weekly for your brand. This will not only help you to remember all of your great ideas but also stay on track and avoid any duplicate content. Keep your content fresh and engaging to attract a wide audience.
Choose a time
Choosing a day or time to work on your social media content is important as it establishes a routine. This will help you to make sure that you always have enough time set aside to get through all of your content creation. If you integrate content creation into your weekly routine, it will become a part of your schedule and not feel like a big, daunting task. It will also ensure that you are always creating your content in time to release it all throughout the week and provide a regular schedule of content for you to plan your marketing campaigns around.
Using your plan from earlier, take a look at how much content you need to make as well as the types of content you’re creating to work out how much time you’ll need to set aside. Will you just need an hour to put together a couple of graphics for an Instagram or Twitter post or are you filming and editing a 30-minute YouTube video? Consider this and set aside enough time for yourself to get through all of your content creation, whether it’s an hour or the whole day.
Do your research
When you’ve chosen your topics and the kinds of content you are going to make, the next step is to spend some time, maybe around 30 minutes on each different piece of content to research. As well as the basic facts and important points you need to include in your social media content, you should research things like SEO keywords that are critical for engaging your audiences and any other important factors in engaging audiences and creating conversions with your social media content. For example, are there any things that your niche audience is particularly interested in, or even any things that particularly upset your audiences that you’d be better off avoiding? These are all important considerations you should be making in the research stage of the creation of any content you’re putting out as a brand.
Start creating!
The final step in this process is to actually create your content! With all the planning you’ve put in, this step should be a breeze, and might become a part of the week that you begin to look forward to as a chance to let your creative flair shine!
