In a groundbreaking move, Awin and Revving have announced a partnership that promises to transform performance marketing by granting Awin’s publishers instant access to their pending and approved commissions. This innovative collaboration aims to address one of the most pressing issues in Ad Tech: delayed payments to publishers.
The Problem with Delayed Payments
It’s an open secret in the Ad Tech world that publishers often face long waits—sometimes over 180 days—to receive their hard-earned sales revenue. These delays are not just inconvenient; they can be detrimental. Many publishers report that their commissions are frequently tied up in extended payment terms or are paid late. This situation places significant strain on publishers, hindering their ability to plan and grow their businesses effectively.
The impact of these delays is far-reaching. Waiting months for commissions can disrupt the efficiency and consistency of publishers’ campaigns, affecting their cash flow and overall financial stability. Moreover, it can erode loyalty to slow-paying advertisers and their programs, creating a negative cycle that benefits no one in the industry.
Awin and Revving: A New Era of Speed and Efficiency
Recognizing the need for change, Awin and Revving have joined forces to challenge the status quo. Through this partnership, Awin’s publishers will soon be able to access their pending and approved commissions in a matter of days, rather than months. This faster access to funds is poised to provide publishers with a much-needed boost, enabling them to reinvest in their campaigns more quickly and achieve stronger results, especially during critical periods such as Q3 and Black Friday/Cyber Monday (BFCM).
One of the standout features of this partnership is the seamless integration between Awin and Revving. Publishers will have the ability to link effortlessly to Revving’s innovative dashboard, which offers full traceability, visibility, and control over their commission data, revenue sources, and advances. This transparency and control are crucial for publishers looking to manage their finances more effectively and make informed decisions about their business strategies.
Benefits for Advertisers and the Performance Community
The benefits of this partnership extend beyond publishers. Quicker access to funds means that advertisers can expect more efficient and effective programs. By speeding up payments, advertisers can see a stronger return on their initial spend, as publishers will be better equipped to scale their operations and optimize their campaigns.
For both Awin and Revving, accelerating payment processes is a top priority. This partnership represents a significant step towards creating a more robust financial model for the entire performance marketing community. By addressing the issue of slow payments head-on, Awin and Revving are setting a new standard for the industry, one that prioritizes the financial health and success of all stakeholders involved.
Voices from the Leaders
David Lloyd, CCO at Awin, expressed his enthusiasm about the partnership:
“Payment speed is critical for Publisher growth and success, and Awin is delighted to make payments faster than ever via our partnership with Revving. We’re excited to be able to offer a payment solution that supports Publishers and gives them the ability to effectively scale their businesses.”
Chris Pettit, CEO at Revving, echoed this sentiment:
“Today marks a significant milestone in Revving’s mission to make payment delays across the performance industry a thing of the past. We applaud Awin for leading from the front and tackling the problem of slow payments head on.
This is a universal problem that is causing real harm to our industry, and we can’t wait to work with Awin to roll this out to their publishers and for them to see the immediate benefit and longer-term impact of using Revving.”
Get Started with Revving Today
Awin customers can begin their journey with Revving immediately. This partnership not only promises to alleviate the burden of delayed payments but also heralds a new era of efficiency and growth for publishers and advertisers alike.
In conclusion, the Awin and Revving partnership is a game-changer for the performance marketing industry. By prioritizing quick and reliable payments, they are empowering publishers to grow and succeed, fostering a healthier and more dynamic ecosystem for everyone involved. Affiliates and affiliate managers should keep a close eye on this collaboration as it unfolds, as it signals a bright future for performance marketing.
