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*Affiliate Management Performance Program (AMPP)
A unique 12-week training program for Affiliate Managers who want to launch scale and grow successful affiliate programs.
Affiliate Managers, discover how to Scale and Grow your affiliate program and learning with experts!
Access decades of practical and tactical affiliate marketing expertise, learning at your own pace.
Weekly training to help you implement new digital marketing and affiliate strategies for growth.
Video training, Live expert coaching (Ask me Anything sessions) and weekly accountability.
This is the affiliate management training program I always wish I’d been given when I started my career in affiliate marketing. It’s an opportunity to fast track your learning and I’ve built each weekly lesson specifically to give you the theoretical foundation of WHY we do things the way we do AND I’ll share practical applications of HOW to do it in your affiliate program for yourself.
Learn what the affiliate manager role is and how it fits into the overall structure of digital marketing today.
Why planning is key for developing your affiliate marketing strategy. We’ll talk about how to create a plan to meet your business outcomes.
We’ll discuss exactly how to build an ongoing affiliate lead generation campaign for your program & how you can utilise the power of social selling.
Learn how to create the perfect affiliate recruitment sales pitch and improve onboarding.
We define your unique selling style, how to leverage your skills to build rapport and grow your program authentically.
Key fundamentals of affiliate marketing management & portfolio segmentation.
We’ll share key media buying tactics that can help improve your commercial negotiation with new affiliate partners building value and volume concurrently.
Join our live training sessions where you get yo ask all your questions and get practical tips and advice relevant to your program. This course is about getting results not just theory.
How to do a competitive audit & why it’s necessary to do this quarterly. Learn marketing tactics required to improve your performance, keeping abreast of your competitive landscape.
Why you need a clear marketing strategy, create a plan to achieve it and meet your goals in the next 90 days.
Map out your success metrics and holding yourself accountable. We’ll create a simple 1 page marketing plan helping you build momentum.
Discover how to plan for future trends, taking what you’ve learned to market and develop your career in performance marketing.
I’ve been in love with Affiliate Marketing for more than twenty years. It started back when there wasn’t any Google. When the internet was something only a few people could access (via a really slow dial-up modem) and when cell phones were BIG like bricks!
I’ve been lucky enough to learn my craft on the job by making real life mistakes and learning from them. I’ve spent 1000’s of hours launching, scaling and growing affiliate programs in all shapes and sizes from startup to Double Digit Million Dollar global programs, across multiple verticals, in all languages and multi currencies for a variety of interesting brands.
It’s this “real life” experience, not digital theory, that makes me great at what I do.
AS FEATURED IN:
Avoid trial and error and step up to deliver more value and fast track your career growth. Learn what works and what doesn’t in this course as we deliver the A-Z of Affiliate program management and digital strategy (Wish I’d had access to this when I first started!)
This course is perfect for pro’s who want to sharpen their skills, learn management and sales tactics or think outside the box to create successful strategies that improve their ROI.
Whether you’re working in house or via an Affiliate network this program is incredible value because you’ll access a host of different strategies you can use to improve your program and digital marketing performance.
Most clients are impatient for results, so you’ll benefit from learning fast to implement proven and tested techniques that can help support their growth, communicate better with partners and get bigger wins for your accounts.
A 12 week unique training program for Affiliate Managers who want to scale their affiliate marketing and drive consistent sales.
I’ve created the content in this program based on 25+ years of digital and affiliate marketing experience gained working in multiple verticals from finance to retail, e-sports to casino. If you can buy and sell it online, I’ve affiliated it!
I share everything i’ve learned in real life examples from growing a team with no budget to competing in some of the most complex regulatory and highly competitive marketing environments
It’s not enough to learn the theory to get result, you need to put it into practice and learn from it , improve it, and keep optimising your strategies till you see the right results. On AMPP you get accountability and support to drive real change.
Along with peer lead coaching, you’ll also have 1:1 time with me to triage specific areas of concern about your affiliate program and marketing strategies.
I think of AMPP as a “mastermind”, the content we deliver is bespoke designed for each Cohort before we begin. You’ll get exactly the right support to help you overcome your specific challenges as it pertains in your own sector.
Use the same resources I do to help you save you time, create impactful strategies and deliver outcomes that drive consistent results.
No matter where you are in your career, or expertise level - you’ll be guaranteed to learn something new, pivot what’s not working and improve your performance and delivery.
Why is AMPP different from any other training program?
You get the best of my years of knowledge and expertise dialed in directly to your program. This practical learning style and live support is what makes this program so unique. Anyone can deliver a video tutorial that talks about strategy or frameworks, but you won’t get the real life experiences and knowledge that comes from doing this job every day for the past two decades.
Essentially I’ll fast track you to success – without you spending the hours to get there.
I know that’s the holy grail of affiliate program marketing, having a robust lead generation model and sales that keep growing.
Problem is to keep growing you need to be marketing smarter, not harder.
I know how hard it is to keep selling whilst maintaining your existing affiliate relationships, meeting targets and taking care of the daily admin a growing affiliate program requires.
When I ask affiliate managers what is stopping them from getting their best results here’s a list of the typical challenges that get mentioned:
I can’t find affiliate details, affiliates don’t usually have their name up in lights on their websites, so a little internet investigation work is key to build contact bases.
Affiliates don’t respond to my Outreach & Recruitment emails.
I can’t offer budgets bigger brands can, so affiliates won’t work with me.
I don’t have enough resources or time to do more marketing on my program.
I can’t compete with other brands as we can’t offer what they do.
My program is big already – we’ve exhausted all our new partner options.
Which is great – because I know I can help overcome these kinds of problems by sharing my experience and providing simple solutions gained from years that have been invested in growing successful affiliate programs around the globe. In just 12 weeks you’ll learn how you can improve your affiliate account management and outreach strategies to drive consistent sales!
Develop a clear strategy of who your affiliate avatar is and how to find them and understand what kind of players and value they will bring to your program over time.
Build a lead generation plan that brings affiliates to your door and guide you on the tools that help you find them.
Manage your time (and your peers) effectively to drive increased results.
Hone your sales pitch so you’re talking to the right people at the right time with the right offer.
Use your technology stack to do the heavy lifting and free up your time to do more marketing and less admin.
Follow a simple checklist to ensure your program keeps delivering to the right success metrics keeping your growth and activity ratios healthy.
In AMPP – I teach this structure step by step in a simple and easy to implement format helping you to step out from the daily admin and focus on strategy for target delivery whilst understanding how affiliate programs should be operating successfully in the digital marketing mix.
ALL YOU NEED TO DO – is commit to learning and implement it each week!
No matter where you are in your career, or what your expertise level – you’re guaranteed to learn something new, pivot what’s not working and improve your program performance and partner delivery.
No matter where you are in your career, or expertise level - you’ll be guaranteed to learn something new, pivot what’s not working and improve your performance and delivery.
AMPP has undergone a total revamp and we’ve added a host of new assets and resources to the program:
You can Set Your Own Pace – Now you can start and finish the weekly training modules at your own pace, giving you time to implement your learnings and test what’s working and ask our experts questions about what hasn’t.
Unique Coaching – Access the theory and have hands-on live practical support to grow your program and develop your skills. Come to our live Ask Me Anything (AMA) sessions twice a month and be part of our 5-Minute Manager group coaching sessions each month.
Additional Tools – You’ll also benefit from additional resources we’ve added into the program to help you implement what you learn each week such as:
AMPP is a unique coaching program run by Lee-Ann Johnstone an industry veteran of Affiliate Program Management. With over two decades of experience, launching and managing a variety of affiliate and performance marketing programs across an array of industries, you’ll be tapping into that knowledge each week in your training sessions.
The idea behind AMPP is to provide affiliate program managers with fast tracked knowledge, skills development and confidence to implement proven strategies that help their affiliate program to scale and grow.
You can Set Your Own Pace! Now you can start and finish the weekly training modules at your own pace, giving you time to implement your learnings and test what’s working and ask our experts questions about what hasn’t.
What’s New?
AMPP has undergone a total revamp and we’ve added a host of new assets and resources to the program,including:
Unique Coaching – Access the theory and have hands-on live practical support to grow your program and develop your skills. Come to our live Ask Me Anything sessions twice a month and be part of our 5-Minute Manager group coaching sessions.
The content that is taught during the course is proprietary and therefore we don’t share slides that are discussed during the learning sessions. You are welcome to take notes during each session. If at any point you need help or want to go over some of the points in the weekly training, you can reach out to Lee-Ann to ask questions and clarify your learning.
You will receive an onboarding email which will equip you with all of the details you need to begin your learning journey. Since the course will now be accessed at your own pace, you are not required to log-in at a set time and date, for the core learning modules. But remember to join us for the live Ask Me Anything (AMA) sessions twice a month and be part of our 5-Minute Manager group coaching sessions each month.
Week-by-week we move you through this training and coaching program. In this ever-evolving digital landscape, you will Learn what happens behind the scenes in a really successful affiliate program.
Need to gain a new perspective on how to grow and improve your relations? Or you are new to the industry and want some guidance on how other brands run their affiliate programs? We will share frameworks and ideas to help you navigate the affiliate marketing space with confidence
Please contact our sales team: [email protected] and one of our support team will be able to assist you. If you are not sure if the training will be suitable for your business please do book a call directly with Lee-Ann Johnstone to discuss your business needs. We are happy to discuss how our training can benefit your business and your affiliate and digital marketing teams in more detail prior to booking on the live coaching program.
If you’d prefer to have 1:1 coaching for your marketing team that is specific to your business a private cohort is available. Private cohorts offer in depth training with no competing brands or personnel being present in your cohort. We can also offer customised training based on your team’s specific needs in private cohorts. There is a minimum of 10 pax pricing to secure a private cohort with Lee-Ann Johnstone. If you have any questions about the benefits of a private cohort vs. open cohort learnings, simply contact our sales team and we can discuss these directly with you : [email protected]
This course is designed for affiliate program managers who are edging closer towards senior leadership roles and want a seat at the table to learn how to outperform the competition and have a better understanding of what goes into being a successful affiliate program leader. AMPP will empower you with learning skills you need to implement in the day-to-day running of your affiliate program or portfolio.
You can start and finish the weekly training modules at your own pace, giving you time to implement your learnings and test what’s working. Ask our experts questions about what hasn’t worked. We encourage you to attend the AMA sessions that will take place twice a month, where you can ask questions in a live setting. The 5-Minute Manager group coaching sessions take place each month.
Bringing you all the latest affiliate marketing insights, digital trends and expert interviews in one simple place. Launch, scale or grow your affiliate program with our award winning agency team, or access expert lead affiliate program manager training. Affiliate Marketing, simplified.
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