Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Stephanie Harris is the owner & CEO of PartnerCentric. Stephanie appears on the podcast with a number of accolades to her name. For example, she has been named a PerformanceIN Top 50 Industry Player three times and has held multiple speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon and Capital One’s Women in Business Panel. Who better to get on the show to talk about amplifying partner management, huh?
Her company, PartnerCentric, is the largest woman-owned performance marketing agency in the US. A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. Her tenure in the industry, and philosophy, that in order to lead, you have to know how to do every role, has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, innovation and drive.
Listen to find out more about:
- The state of play in 2022 for affiliate marketing: Stephanies POV
- Why affiliate marketing has all of a sudden become so crucial
- The history of what an affiliate manager used to do
[04:00] – Stephanie gives advice to smaller brands going through their affiliate program
[10:00] – Listen to find out how to stay ahead of your competitors
[13:00] – hear how customers shopping habits are changing the world of e-commerce
[24:00] – Stephanie discusses how to handle the legalities behind affiliate programs
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Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
