We return with a look back at Day Two of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. We hope that you enjoy listening to these valuable insights and for a knowledge explosion, be sure to get your Early Bird ticket booked before May 31 for our London event – ELEVATE 2024. Here’s to continuing to empower our industry with the educational insights we all need…
Listen in to the highlights from Day Two, here…
Panel 5: Future-Proofing Your Affiliate Strategy
In our first panel of Day Two, we focused on the iGaming sector and how to future-proof your affiliate strategy, by asking our expert speakers what trends they can see coming and which are here to stay.
Our speakers in this panel included: Petra Zackrisson Better Collective’s SVP of Growth, Cellxpert’s CEO Assaf Dor, PIN-UP Partners’ Sales Team Lead Anastasiia Kaum, and Dmitry Belianin CEO of belianin.com
The panel were asked all about the trends that they are seeing and the impact these may be having in the industry. What really stood out was the explosion of influencer marketing, coupled with the rise of Artificial Intelligence and how consumers engage online (with internet behaviours and search patterns being changed by social media channels like Tik Tok).
Listen in to hear what they had to say about feeling the trends and understanding the market dynamics surrounding these. AI and the role it plays in content optimisation was discussed, as well as just being aware that there is a lot going on in our industry (always!) and so the trends often differ from region to region.
Panel 6: Fraud and Compliance
The next panel was on the hot topic of fraud and compliance. The key hook here is that you may be paying for a monumental amount of fraud ….but you just don’t know it! Anura’s CEO Rich Kahn, Jenny Gonzalez, Rocahead’s CEO, Red Star Owner Red Barrington and Parul Bhargava, vCommission’s CEO talk about myth-busting and monitoring tactics in this panel.
There are many different types of fraud that were highlighted. Including human fraud forms hired to fill out stolen information, cashback and voucher codes fraud and, believe it or not, bots that play games up to a certain level to avoid being spotted in fraud assessment tools. As well as the staggering statistics shared of exactly how fraud is impacting the industry. Not to mention the importance of building relationships with partners, networks and affiliates as a program fraud prevention measure.
Key Takeaways
- The iGaming sector is experiencing trends such as influencer marketing and the impact of social media channels like TikTok.
- Fraud is a significant concern in affiliate programs, and it is important to build relationships with partners and implement fraud prevention measures.
- Tracking the incremental value of affiliates in affiliate programs can be challenging, and education on accurate tracking is crucial.
If you missed last week’s episode, where we took a look at the conversations from Day One, you can listen to the episode here.
Listen to find out more about:
- The explosion of influencer marketing
- Future-proofing Affiliate Programs in the iGaming sector
- How to grow, improve, and replicate successes in our affiliate programs
Key segments of this podcast and where you can tune in to go direct:
[04:05] Future-proofing your affiliate strategy
[09:50] Fraud and Compliance
[18:42] Incrementally and Tracking – Building sustainable growth
ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Match making meetups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
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