Growing a brand in 2020 has not been easy for many people. No one could have predicted the way that COVID-19 would have affected businesses all over the world and many are no longer operating. Of course, in the iGaming industry, there have been some opportunities for growth, due to the circumstances.
With 2020 nearly over, we are looking toward 2021. So, how can you use affiliate marketing strategies to grow your brand? Read on to hear our tips.
Diversify Your Partners
If you are already using affiliate marketing as a strategy for onboarding new clients, you must learn to diversify. It can be easy to fall into the trap of retaining the same affiliates each year but if you bring some new partners on board, you can reach a whole new kind of audience.
When searching for new partners, you should aim to define your targets and understand how they can help you achieve your growth goals. Be strategic about how you approach them and time it right. If you can find the right affiliates, you can reach a much wider audience and drive incremental growth.
Support Affiliates With Materials
Many of the larger iGaming affiliate networks have grown to that size because of their attention to detail. They support affiliates and make sure that the partnership is mutually beneficial. If you are running an internal affiliate program and want to grow your brand, you must support your affiliates in the same way.
Try providing tailor-made marketing materials to affiliates if you can. The more attention you can give them, the more likely they will be to help you grow your brand. Just don’t overstretch – you do have a brand to run after all.
Use The Right Channels
If you want to grow your brand using affiliate marketing strategies, you must make sure that you are visible on the right channels. Twitch has become a massive channel for brands who want to experience growth. Affiliates are on Twitch and they can use this channel to drive traffic back to your site.
It can be tempting to use all of the channels at your disposal and encourage any affiliates to do the same but you don’t want to spread yourself too thin. Often, it’s about quality, not quantity. Research your target audience and communicate this effectively in 2021. This will help you to experience growth.
Reward Your Affiliates More
In 2021, you should also consider how you can reward your affiliates more. Often, the more quality affiliates you have on board, the easier you will find it to grow your brand and improve brand awareness. Affiliates typically look for the most rewarding deal and if you can’t offer them what they want, they will go elsewhere.
Research your competitors and find out what they are doing well. If they have a better rev share deal, reconsider yours. Don’t go too low as you don’t want to affect your bottom line. Make sure you are rewarding them in whatever way you can and they’ll promote your brand in return.
2021 could be the year that your iGaming brand becomes an industry leader. Affiliate marketing could assist with this transition. Use the strategies and tips we have given you and mix in some of your own ideas.
