It’s time for another episode of Season 5 of the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Parul Tarang Bhargava to discuss the Indian and Asian affiliate market. Lee-Ann previously spoke on the Indian market at the India Affiliate Summit hosted by IAMAI.
Parul is currently the CEO of vCommission and is one of the most refined women entrepreneurs in the field of performance marketing in the country. Parul has so far successfully grown the routes of vCommission to newer horizons to become India’s leading global affiliate network.
Listen to hear more about:
- How vCommission was started as a homegrown network and has grown over the years in India.
- How brands can grow in India by starting small.
- How brands can future-proof their affiliate marketing strategies.
[05:30] Parul discusses some of the clients that she works with and sets the scene for the podcast.
[10:00] Listen to hear Lee-Ann’s thoughts on working with influencers and ambassadors, rather than focusing on websites.
[13:35] Parul offers some of her best tips for brands who are thinking about entering this space.
[20:00] Listen to hear about how you can grow your affiliate program in India by starting small and building your way.
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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!