We are back again this week with another episode great episode of Season 5 of the Affiliate Marketing Podcast. In this week’s episode Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ Affiliate, to talk about affiliate marketing around the world.
Linda O’Connell is an experienced online marketing professional with over 20 years of digital and affiliate marketing experience. Linda began her career in the industry back in 1999, and since then she had gone on to hold various positions in the digital media and direct marketing industry, beginning her first role at CJ Affiliate in 2005. As CJ Affiliate’s Vice President Client Development UK, Linda is responsible for managing a team of experts that are responsible for the growth of some of the UK’s largest affiliate programs. To find out more about CJ Affiliate visit their website at https://www.cj.com/en-gb/.
Listen to hear more about:
- How CJ Affiliate can help businesses to achieve intelligent, scalable, and sustainable growth.
- How affiliate marketing has developed across Europe over the past number of decades.
- The myths that circulate the affiliate marketing industry and its channels.
[05:30] Lee-Ann and Linda discuss how affiliate marketing within Europe differs to other regions across the world.
[12:05] Linda talks about how a performance model can greatly help a business to meet their consumers needs
[20:35] Lee-Ann talks about the importance of going into affiliate marketing with a well laid out plan and strategy.
[26:00] Linda talks through the key considerations that any brand should think about when looking at an affiliate vendor.
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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
