Season 7 has arrived!! Your favourite podcast – The affiliate marketing podcast is back once again to delight all of you wonderful listeners. Last season was amazing and we would like to thank you for your continued loyalty, you really are the reason we do this! This season is all about Affiliate marketing from the trenches. We start off the season with a fabulous guest, Chief Global Officer at Acceleration Partners, Helen Southgate. Helen has close to two decades in the industry and shares a vast wealth of knowledge on the show today!
Acceleration Partners (AP) is the premier global partner marketing agency. AP prides itself in having a more transparent, efficient and effective way where brands get the programme management and support, they need to realise the performance they want. The company help industry-leading brands efficiently grow and refine their marketing partnerships.
Listen to here:
- The differences between working with agents compared to a network
- What makes Helens job so unique
- How affiliate marketers are more prone to have a better work-life balance compared to other jobs
[02:30] – Listen to hear how Helen got into the world of affiliate marketing
[08:00] – Helen discusses how affiliate marketing has evolved through the years
[12:00] – Learn what brands are doing wrong when it comes to affiliate marketing
[22:00] – Hear how to keep up with industry changes
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Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
