For any affiliate managers who are planning on selling their affiliate programs virtually, active listening can play a key role. As an affiliate manager, you must earn the trust of your affiliate or partner in order to build a relationship that works.
In this week’s episode of Affiliate Drive Time, Lee-Ann talks about active listening in more detail and offers advice on how you can perform this when participating in a sales conversation. Watch the video and then continue reading the blog below for some additional tips and tricks.
Active listening serves the purpose of earning the trust of your affiliate or partner or client and helps you understand their situations so that you can find common ground faster and meet your commercial goals. Active listening comprises both a desire to comprehend as well as to offer support and empathy to the person you are speaking to.
This shows the affiliate that the other person (you – the affiliate manager) is truly paying attention to their needs and requirements during the process of selling or commercially negotiating a deal for traffic or placements within your affiliate program.
This is especially important because partners are often ignored or talked over because the focus of the affiliate manager is on making the sale, not the person or business they are negotiating with.
I cover 3 of these steps in the video above – but the most important actions affiliate managers should take when negotiating with affiliates or partners are:
If you follow these steps, you’ll start to have better virtual meetings and communications. Be conscious of your ability to engage vs push a sale and always consider alternatives before walking away from a deal. Leave the door open for future possibilities if you can’t meet objectives and price points at this time.
Affiliate Drive Time will be back next week on Wednesday so make sure to subscribe to our YouTube channel for the latest affiliate marketing tips and tricks.
Don’t forget that the doors will be open for our next AMPP open cohort on 8th April 2021. In the spring semester, we’ll be providing some expert training to affiliate managers hoping to grow their program and build relationships with partners. In the meantime, you can attend our FREE webinar taking place on 25th March – click here to bookmark the event!