The affiliate marketing podcast is continuing the 8th season with once again, another amazing guest on the show! On this week’s episode, we have the founder of Rightlander, Ian Sims. Ian is a web developer with a background in financial services. In 2004, he started to create a network of affiliate websites which he subsequently sold in 2016. Following this exit, he started to develop Rightlander, initially as a tool to monitor the relevance of a customer journey but soon to develop a focus on compliant content as online marketing regulations became stricter. Rightlander launched in 2018, now has 18 staff and monitors publisher, affiliate and influencer content across multiple channels for over 300 global brands.
Rightlander analyses millions of web pages, posts, ads and videos every month from different countries to identify affiliate marketing that does not comply with industry, partnership or product guidelines. Clients then review and remediate prioritised results via Rightlander’s online portal, or via API integration, to reduce business risk, save time and develop their partnerships with confidence. Who else is better to discuss affiliate compliance and all things regulation?
Listen to find out more about:
- Ian’s background and how he got into the affiliate compliance industry
- What compliance actually is
- The importance of having a trustworthy relationship with affiliates
[04:00] – Listen to hear what the main areas of compliance are
[08:00] – Ian discusses different challenges that Rightlander can help overcome
[18:00] – Hear why Rightlander is one of the most used compliance sites
[33:00] – Ian discusses what he would like to see in the industry
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Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
