Affiliate marketing has long been a performance-driven industry, but in recent years, tracking limitations have become a major challenge. With increasing restrictions on third-party cookies and tighter data privacy regulations, affiliates and advertisers have struggled to accurately measure conversions, leading to lost revenue and inefficiencies in campaign optimisation.
To counter these challenges, Admitad has introduced a hybrid tracking approach, which has already led to a 30% increase in affiliate revenues. This innovation marks a significant step forward for the affiliate marketing ecosystem, ensuring that tracking remains reliable despite ongoing changes in browser policies and consumer privacy protections.
Why Traditional Tracking Methods Are Failing
For years, affiliate marketing relied heavily on cookie-based tracking, a method that allowed advertisers to track user interactions across websites. However, major browsers like Safari, Firefox, and now Google Chrome have introduced restrictions on third-party cookies to enhance user privacy.
These changes have had a direct impact on affiliate marketing:
- Missed conversions: Without effective tracking, many legitimate sales go uncredited, reducing affiliate earnings.
- Data loss: Incomplete tracking makes it harder for advertisers to optimise campaigns and allocate budgets effectively.
- Reduced transparency: Affiliates struggle to verify whether their efforts are resulting in actual sales or leads.
As a result, the affiliate marketing industry has been searching for alternative solutions that maintain transparency and ensure fair compensation for affiliates. Admitad’s hybrid tracking approach is a game-changer in this regard.
How Admitad’s Hybrid Tracking Works
Admitad’s new hybrid tracking system combines multiple tracking methods to improve accuracy and ensure that conversions are properly recorded. Instead of relying solely on cookies, the system integrates server-to-server tracking (S2S), first-party cookies, and fingerprinting techniques.
By using a combination of these methods, Admitad is able to:
- Accurately track user behaviour even when third-party cookies are blocked.
- Minimise data loss by collecting tracking information directly from the advertiser’s servers.
- Enhance reporting capabilities, giving both affiliates and advertisers more reliable performance insights.
This new system is particularly beneficial for mobile traffic, where tracking has historically been more difficult due to app ecosystems and privacy restrictions. Many mobile browsers now limit traditional tracking methods, but Admitad’s hybrid approach ensures that sales generated through mobile devices are properly attributed.
A 30% Revenue Boost for Affiliates
Since implementing hybrid tracking, Admitad has reported a 30% increase in affiliate revenues, proving that this new system effectively recaptures lost conversions. This is a major breakthrough for affiliates who have seen earnings decline due to tracking challenges in recent years.
The revenue boost comes from the fact that fewer conversions are being lost due to tracking failures. When affiliates drive traffic and generate sales, they are now far more likely to receive the correct commission, making campaigns more profitable and sustainable.
Advertisers also benefit from this system. With more accurate data, they can better assess which affiliates are delivering quality traffic, allowing them to refine their partnerships and optimise ad spend more effectively.
What This Means for the Future of Affiliate Marketing
Admitad’s success with hybrid tracking signals a larger trend in the affiliate marketing industry: the shift towards privacy-compliant, cookieless tracking solutions. As browser restrictions continue to tighten and new regulations emerge, advertisers and networks will need to adopt more sophisticated tracking methods to remain competitive.
In the coming years, we can expect:
- More affiliate networks to adopt hybrid tracking models similar to Admitad’s.
- Increased reliance on first-party data, which will require closer collaboration between advertisers and affiliates.
- The rise of AI-driven attribution models, which use machine learning to predict user behaviour without relying on traditional cookies.
Affiliate marketers who adapt to these changes early will be in the best position to maximise their earnings and maintain long-term success. Networks that fail to embrace new tracking technologies risk losing credibility and revenue as the industry moves forward.
Final Thoughts
Admitad’s hybrid tracking system is a major step forward for affiliate marketing, providing a reliable and privacy-friendly way to track conversions in a rapidly evolving digital landscape. With a 30% increase in affiliate revenues, it’s clear that this approach is not just a technical fix – it’s a strategic advantage.
For affiliates, this means more accurate payments, better campaign insights, and stronger partnerships with advertisers. For brands, it ensures efficient budget allocation and higher ROI on performance-based marketing efforts.
As tracking technology continues to evolve, those who stay ahead of the curve will reap the benefits. The days of relying on cookies alone are over – hybrid tracking is the future of affiliate marketing.
