An online presence is no longer a luxury but a necessity for brands in today’s digital landscape. But aside from maintaining an online presence, you must also ensure you are being noticed by your intended target audience. Whether you are a small business or large corporation, continue reading to find out how you can boost your brand’s online visibility and market your goods and services to the customers that really matter.
Make the most of social media
For a growing number of consumers, social media is a key part of the online shopping experience. With more brands than ever before jumping on the social media bandwagon, following in their footsteps can allow you to stay ahead of the curve and stand out from the crowd. Incorporating a solid social media strategy into your digital marketing campaign enables you to market your goods and services. It also allows you to market to your existing customer base and attract prospective consumers interested in what you have to say. By sharing your content on Facebook, Twitter, and LinkedIn and linking to your website, you can drive traffic and encourage users to purchase your products. Social media is also one of the most cost-effective methods of digital marketing for small or new businesses as it requires little to no training or experience to implement.
Keep up to date with current trends
Online shoppers care about what is hot right now. By curating content related to current trends and crazes, you are much more likely to attract consumers aged 18-35 which account for up to 30% of the online shopping population. You must also research common keywords and how often they are searched for by your intended target audience. There are several websites available to help you to uncover which keywords shoppers have searched for the most in the past 24 hours. By discovering which keywords consumers are interested in, you can incorporate them into your online posts to generate buzz and expand your online market share.
Increase Search Engine Optimisation (SEO)
SEO is the name given to the process of improving your website’s visibility to consumers shopping for goods and services online. It focuses on traffic generated through organic search engine results as opposed to direct or paid traffic. A basic understanding of SEO is key for brands looking to shift their presence online. For example, if a new or small business launches a brand-new e-commerce platform with no knowledge or understanding of SEO and fails to incorporate a social media marketing strategy, their website is unlikely to generate organic traffic. You must develop and design a website that will increase your search engine rankings.
Consider affiliate marketing
Affiliate marketing is the process of earning commission through the promotion of goods and services online. If a customer clicks on a link and purchases a product, the affiliate marketer will earn commission. For example, if an affiliate marketer endorses Amazon products, they will be given the rights to promote their goods and services. By advertising on various social media platforms, brand visibility will increase over time. By handpicking your affiliate partners, you can ensure your brand is visible to your intended target audience. Affiliates can also apply to join your affiliate program so you can assess their qualities and decide whether or not they are a suitable match for your brand and what you stand for. This is a great option for small companies interested in marketing their brand to a specific target audience or niche.
Encourage and share customer reviews and testimonials
Customer reviews and testimonials allow consumers to paint an accurate picture of the success of your brand as a whole. By encouraging shoppers to review their shopping experience, you can provide a sense of transparency for prospective customers and, based on feedback provided, adjust your digital marketing strategy going forward. For example, if a customer is planning to purchase a product that is widely available on both Amazon on eBay, customer reviews and testimonials is the key determining factor that is likely to sway their decision. It can also build credibility between you and your loyal customer base and may encourage an interested buyer to not only browse your website but purchase goods and services from you as opposed to a competitor.
Online visibility is one of the key building blocks for digital marketing success. By learning how to market your brand to the masses, you can convert leads into sales and surge your profits. This can also enhance brand reputation and brand loyalty between you and your loyal customer base. It can also ensure you continue to stay ahead of the curve and stand out from the crowd. If you are unsure where to start, try making the most of social media, keeping up to date with current trends, increasing search engine optimisation, considering affiliate marketing, and encouraging and sharing customer reviews and testimonials.
