Artificial intelligence (AI) is making waves in virtually every sector of business, and affiliate marketing is no exception. With the rise of AI, marketers and advertisers are exploring new ways to leverage machine learning to improve the effectiveness of affiliate campaigns.
Here are five ways that AI will change affiliate marketing forever:
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Personalisation at Scale
Affiliate marketing is the last digital channel that doesn’t personalise its user experience at scale.
One of the most significant advantages of AI is its ability to personalise content to individual users on a massive scale. As affiliate marketers, it is our job to match the right products and services to the right audience.
By using AI, we can analyse data and develop personalised content to create an individualised experience for each user. This can lead to better engagement rates and, ultimately, more conversions. This comes with a heavy caveat, many have tried and failed to personalise the affiliate industry before. Is now the time to finally bring our space up to speed with the rest of the internet.
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Predictive Analytics
With AI, affiliate marketers can leverage predictive analytics to forecast and identify trends. This analysis can help us understand the buying habits of customers, enabling us to make better decisions to influence said future. This is key to how recent start up Affiliate.ai is thinking about the world and the future of affiliate marketing. We will see AI interpret data to give predictive analysis on marketing trends which humans can then take into account for future planning and budget measurement increasing ROAS exponentially.
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Advanced Fraud Detection
Fraud is still a significant problem in affiliate marketing. By analysing data patterns, AI can identify and flag suspicious customer behaviour in real-time, enabling us to take action quickly and adjust program focus and publisher rewards based on customer value and KPI outcomes in the brand’s sales funnel.
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Reduced manual work
One of the biggest changes AI will bring to the world is a reduced need for humans to do manual work. The most obvious space we will see this in the world are autonomous cars, by freeing humans from the need to point a car down the middle lane of the motorway.
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Resource Efficiencies
Robert Berrisford, founder of Affiliate.ai – says “AI is going to change Affiliate Marketing in all kinds of ways, I have been in this industry for almost 20 years and frankly the rest of the internet has passed us by. Every other corner of online marketing has transformed itself into a scaled personalised business and affiliate still takes some incredible humans and asks them to do repetitive manual tasks.”
With the advent of ChatGPT – affiliate customer support can be automated to a degree allowing program managers to focus on value building tactics that help support their partners to grow vs. Focusing on administration tasks that take up time and can be easily automated.
We will see AI do the same in every corner of our lives, including he management of affiliate programs. A more automated and consistent approach to affiliate management will free up humans to make better strategic decisions and over time decrease the costs needed to manage programs.
In conclusion, AI is already revolutionising the affiliate marketing industry. It is essential for affiliate marketers to stay up-to-date on the latest trends in AI and embrace these technologies to stay ahead of the curve. As AI becomes more advanced, affiliate marketers must learn to leverage these new tools and techniques to stay competitive.
This editorial was delivered in collaboration with Robert Berrisford founder of Affiliate.ai – Rob has been in affiliate since 2005, since then has worked on the network side, run one of the worlds biggest coupon sites, launched cashback properties, rolled out app tracking for all of the major affiliate networks, launched cashback in the worlds biggest fintech and sold 2 companies, he is now building Affiliate.ai, a company building for the Affiliate Industry. Equipping networks, brands, agencies and publisher partners to make constantly better decisions quicker.
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