The marketing world is fiercely competitive. As an affiliate marketer, setting yourself apart from your rivals is essential; it is the only way you can achieve long-term, sustained success for yourself and your business.
While running an affiliate business requires a great deal of marketing know-how and experience, it’s also incredibly important that you are on top of the latest tools and technologies. Modern tools can make your life as an affiliate marketer much easier and can give your business a head start over your competitors. We’ve put together a list of the five top affiliate marketing tools. Check it out below.
Voluum
Advertisements are an important part of affiliate marketing. They come in various forms, including social media ads, search ads, native ads, and email ads. With such a diverse range of different advertisements, it can be difficult to effectively manage your ad campaign and evaluate its success.
Voluum is a tool that can be used to track and monitor your entire ad campaign. It supports just about all forms of online advertisements and can give you detailed reports with metrics such as clicks, visits, and sales.
Additionally, Voluum comes with a market trend analysis feature, as well as anti-fraud tools to help flag and block bots and scammers.
AdPlexity
Competitor analysis is vital for any business, affiliate marketers being no exception. By monitoring and analysing the performance of your rivals, you will be able to identify their strengths and weaknesses and use this information to inform your own strategy.
With AdPlexity, you can track and keep tabs on advertisements run by your direct competitors, including ads on desktop, mobile, and a number of other platforms. This tool can analyse which ads are the most successful and provide detailed insights to help you better compete in the market.
Forensiq
Fraud is a serious problem for affiliate marketers. It comes in many forms and, without proper protection, can have a severe impact on the financial health of your business. What’s more, a business that is perceived as unsafe and insecure will not be an attractive option for prospective customers.
Forensiq is a fraud detection tool that can prove to be immensely useful for affiliate marketers. It works by closely monitoring and analysing traffic, feeding requests through a screening system to flag suspicious activity from bots and click farms. Furthermore, Forensiq can even reimburse funds lost through fraud, making it an invaluable tool for affiliate marketers.
Pretty Links
Links are integral to the affiliate marketing process. They are used to direct consumers to your product pages and drive sales. However, links can often be long and full of different letters and characters. In today’s world, when consumers are more aware of online safety and cybersecurity practices, these links can seem suspicious and could discourage a consumer from following them.
With Pretty Links, you can both shorten and tidy up your links, removing all the unnecessary characters and replacing them with a short word or phrase that describes the linked page. This can be a fantastic way in which to further motivate consumers to follow your links. What’s more, it will make your business appear more professional and legitimate, giving your brand image and reputation a real boost.
Buffer
Social media changed the way we live our lives. It’s used for everything from work to socialising, and as technology continues to develop, we can expect social media to become and increasingly integral part of our lives.
Maintaining a consistent social media presence is essential for affiliate marketers. You must make use of all the major platforms, including Facebook, Instagram, Twitter, and LinkedIn. However, managing all these accounts can be time-consuming and difficult, it can end up being a full-time job in itself.
Buffer can be used to streamline and optimise your social media marketing strategy. Cross-platform posts can be scheduled, queued, and automated, allowing you to focus on other areas of your business. Buffer provides users with a comprehensive dashboard where they can get an overview of their full social media campaign. On this dashboard, they can both monitor and interact with their posts to track and improve engagement. What’s more, Buffer provides detailed analytic insights such as likes, comments, follows, and shares.
Conclusion
Technology is advancing at an exponential rate, with more and more tools available all the time. Make use of some of the tools we’ve listed above to take your affiliate marketing business to the next level.
If you’re looking for more affiliate and social media marketing knowledge, check out our blog for the latest news and affiliate marketing insights. If you want a more personalised approach, book a free call with a member of our team.
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