Social selling is the process of researching and networking with customers on social media. By commenting, liking, and sharing posts on LinkedIn and Twitter, brands can build relationships with buyers that can have a direct impact on sales and profits. Continue reading to find out 5 social selling tips to promote your brand.
Join social media groups and pages
It is not enough to just interact with customers on social media. You must find out what they are interested in and infiltrate that space. By joining groups and pages related to the relevant sector, you can familiarise yourself with wider industry trends. You can then take the appropriate action. There is, however, a fine line between promoting your brand and forcefully advertising your products and services. You must enter the conversation in a subtle way or simply sit back and observe.
Track engagement
Tracking engagement is one of the best ways to find out how well, or how poorly, you are performing on social media. By monitoring comments, likes, and shares, you can find out whether or not you are resonating with your target audience. Paying attention to which content performs highly across your entire social media catalogue can also indicate how you should refocus your social selling strategy going forward.
Share positive reviews and testimonials
When it comes to expanding your consumer base, positive reviews and testimonials are some of the best ways to make a great first impression on prospective consumers. Reviews can paint an accurate picture of how customers view your products and services and help you decide which type of content to share going forward. It can also help build credibility between you and your loyal customer base and may even convince a buyer on the fence to purchase your goods and services.
Read comments
If you see a post with relatively high engagement on your page, join in the conversation and get involved. For example, if a customer asks a question on Facebook, your answer may help a fellow customer who has the same query. This also lets your customers know that you are dedicated to providing great customer service and are passionate about promoting your brand and what it stands for.
Share content
Sharing compelling content across your various social media channels is one of the best ways to build credibility and engagement with your customer base. Pressing the share button only takes a second and can encourage consumers to get involved with the conversation. It doesn’t even necessarily need to directly relate to the products and services your brand offers. An engaging post that provokes conversation can grow your social media channels. It can also give your followers an opportunity to discuss current market trends and fluctuations within the industry. This can have a direct impact on them as consumers.
Social selling is a great way to promote your brand. By knowing how to use your social media channels to your advantage, you can connect with your loyal customer base and expand your profits.
