As July comes to an end, we have been reflecting on some of the incredible and innovative ideas some of the leading affiliate marketing programs have been coming up with recently. While some have focused more on building a community around their brand, others are creating offers that reward affiliates for doing what they love.
This August, we believe that you should keep an eye on some of these affiliate programs below…
PlayAttack
The PlayAttack affiliate program is popular amongst some of the top-performing affiliates in the industry. This program combines five main casino brands, giving affiliates the chance to use their traffic more effectively. PlayAttack also runs a separate project for online casino streamers and so has been getting a lot of attention more recently.
In general, PlayAttack is a great affiliate program to be part of, thanks to the team who are always on hand to offer advice and support to those who need it. However, more recently, the PlayAttack team has been changing the way that they use social media in order to build a community.
A quick look at their social channels will show that they have been using trending content in order to keep their audience engaged. They create regular blogs and inform affiliates about the latest games and promotions. We think PlayAttack is one to watch in the second half of 2021.
Betsson Group Affiliates
For any affiliates in the iGaming industry, Betsson Group Affiliates is one of the big names that typically stands out. With a flexible commission structure, tons of successful campaigns and swift payouts, this brand has always been one to watch. Some of the brands within the Betsson affiliate program include Loyal Casino, NordicBet and Casino Winner.
According to the stats, Betsson offers one of the most competitive rates in the industry. This includes a range of reward plans, including sub-affiliation deals. This means that affiliates can receive an additional commission for referring new affiliates.
Betsson stands out from other affiliate programs due to its gamified affiliate offering. Affiliates can ‘spin to win’ and this gets your attention. This has been impressing affiliates across the industry and it is certainly something that we think you should pay closer attention to.
InterServer
Over in the VPN affiliate marketing space, we have been seeing some impressive affiliate programs use social media to grow. InterServer offers a VPN affiliate program that allows affiliates to generate around $100 per sale. The great thing about this affiliate program is that it is so easy to get involved and all you really need is a landing page.
We recently joined a Facebook group set up by the InterServer team to see how they were connecting with affiliates and building their brand on social channels. It was clear from the get-go that they were keen to discuss the brand, grow with affiliates and retain them. The group was very engaging and we felt welcome right away.
If you are thinking about moving into the VPN affiliate space, InterServer has an affiliate program that we think is worth your time.
Crypto Millions Lotto
The final affiliate program that we’d like to highlight this month is Crypto Millions Lotto. This affiliate program is relatively new but has already got the attention of tons of affiliates in the crypto industry. This affiliate program is open to customers in over 180 countries and the first six plays are free for any new players.
This UK based Bitcoin lottery firm is operated by Wilmington Holdings and so already has obtained a license across all of these regions. All payments, including payouts are completed in Bitcoin which is one of the things that sets this program apart from others with a similar set up.
Our team has been paying particular attention to the brand new Crypto Millions Lotto affiliate program due to the offer that they currently have in place. If you refer a friend, you’ll earn a commission and 5% of what they win – including if they win a jackpot payout. This means that affiliates can use their customers are referrers, leading to a higher payout for all.
This kind of offer is being noted as an industry-first and so for anyone hoping to get into crypto affiliate marketing, we highly recommend taking a closer look at this program.
The affiliate marketing industry is growing
There have been some big players in the affiliate marketing industry for quite some time but we are now seeing smaller, younger brands finding their place in the spotlight. With innovation through gamification and unique offers, these brands are doing what they need to in order to get the attention of affiliates.
Keep your eye on PlayAttack, Betsson, VPN Server Program and Crypto Millions Lotto over the next month to see what else they have up their sleeves.
You can learn more about how to employ these tactics for your own brand at our AMPP training course. Register for this course right here or book a free call with our agency team!
