It’s the season of giving – so we’re giving all iGaming affiliates robust and lightning-fast age verification tools free of charge!
People all around the world are celebrating this festive season – whether it’s Hanukkah, Christmas, or simply the end of 2020!
It’s been an especially tough year and that’s why we’re pleased to be able to offer our age verification solution to gaming affiliates at no cost – taking away the headache of compliance in regulated markets.
Here’s a rundown of what we’ve seen this year, and what we’re predicting for next year.
2020 in recap
It has certainly been the year for digital. Technology, e-commerce and online options have flourished, as social distancing and lockdown restrictions have taken their toll on physical events and businesses.
Online casino and e-sports revenues have increased significantly, while traditional sports betting has been heavily impacted by matches and sports seasons being curtailed. Global economies have also been turbulent, with Brexit, the election of a new US president and sky-rocketing cryptocurrencies hitting record highs, all changing the way we live and transact.
For 1account, it’s been a year of significant growth – we’ve formed a number of strategic partnerships, welcomed scores of new clients and achieved industry recognition thanks to our SBC award shortlist for Fraud & Compliance Solution of the Year. But what lies ahead? Here’s our perspective.
What’s in store for 2021?
Apart from a COVID-19 vaccine, and hopefully a gradual reintroduction of travel and physical meetings, here at 1account we believe there are a number of developments on the horizon that will impact your affiliate business.
Increased regulation
As the industry grows, increased regulation is unlikely to be far behind! With debates ongoing about curbing problem gambling, affiliates will need to take their role in responsible gambling even more seriously. While operators are the licence holders, affiliates will need to ensure they refer players legitimately and responsibly.
For the US, Biden’s approach to legalised online betting means we predict it will expand across the nation, offering new opportunities for operators and affiliates in the region. Here at 1account, we’re busy working on a number of key integrations that will unlock our industry-leading product for the US market. In European regulated markets such as the UK, discussions around affordability checks are likely to impact the gambling ecosystem.
Meanwhile, the UKGC requires that affiliates age verify players before allowing them to play demo games, which is exactly what our solution is designed to facilitate. Our partnership with First Look Games provides casino affiliates with everything they need to set up and market the best and most popular casino games available – all completely free of charge!
First Look Games’ fully integrated demo game server tool includes our industry-leading age verification software, so affiliates can operate with assurance, even in tightly regulated markets. We believe a safe and responsible gambling industry is a more sustainable industry – and we’re proud to be able to play our part in that.
Continued reliance on digital
While we are expecting remote and digital working methods to continue for some time (and correspondingly – digital spending and entertainment patterns amongst consumers) we recognise that land-based betting businesses will be eager to bounce back from the tribulations of 2020.
That’s why we’re creating an omni-channel ID tool, which will enable registered players to use their 1account ID to verify their age and identity in the physical world (such as placing a bet at a local betting shop). What this means for online businesses and affiliates is that a registered 1account player will experience less data-input and fewer arduous checks when they are verifying their age on a free-to-play game, as they can simply enter their login details to access with 1-click.
More affiliates are recognising the benefits and integrating our free software to enable them to increase FTDs and ensure compliance across multiple markets.
Get in touch with our friendly team to get set up and hit the ground running for a successful 2021.
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