Respected casino operator Bally’s Corporation has entered into an agreement to acquire US sportsbook tech platform Bet.Works for $125 million (approx. £94.5 million).
This provider thus far has operations across New Jersey, Iowa, Indiana, and Colorado, and will no doubt be a fantastic addition to Bally’s existing operations in the US.
Once the acquisition is complete, Bet.Works’ tech and turnkey solutions will be integrated into Bally’s existing models. This means that they will be able to offer a full-service, vertically integrated sports betting and iGaming solution to many physical and online casino brands in the US.
This latest acquisition of the US sportsbook tech platform is another move for Bally’s growth projections. Over the past two years, they have gradually expanded and will have 14 casinos across 10 states when all pending transactions have been completed.
Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said: “This is the next step in our Company’s evolution. By combining our expanding national footprint of casinos, the recently acquired Bally’s brand, and Bet.Works’ proprietary technology stack, we have evolved in just a few short years from a regional casino operator into the first U.S. gaming company committed to serving our customers with an omni-channel approach, combining the best of our physical properties with a superior online experience.”
The next stage is to separate operations into two divisions. Bally’s Casinos will handle all physical gaming and entertainment. Meanwhile, Bally’s Interactive will handle contracts for sports betting and iGaming, including the operations of Bet.Works. Bet.Works’ founder and CEO, David Wang, will be brough on to serve as the CEO of Bally’s Interactive.
