In collaboration with free-to-play (FTP) sports games specialist SportCall, Tote Group has announced revamps to its popular Tote Ten to Follow game.
UK horse racing returned earlier this week, after the country’s government gave the green light for competitive sports to return behind closed doors.
Tote Ten to Follow will incorporate a number of innovative new features to engage players and expand racing’s reach to a wider audience.
In addition to the new user experience functions, players will also be able to benefit from a bigger jackpot.
“Another important step”
As has been the case with other series, this season’s edition of Tote Ten to Follow will have a 0% takeout from the prize pool. But this time around, minimum prize money of £100,000 is also guaranteed for the competition.
Tote Chief Marketing Officer Rob Painter spoke about the revamping of Tote Ten to Follow, with his words being as follows.
“It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.
“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”
Other new features
SportCaller’s FTP platform showcases numerous tools that help players to get a better idea of what’s going on. Users can monitor where and when each of their selections is entered, while an extensive list of previous racing results is also available.
Players also have the ability to sift through information as they feel is suitable, thanks to filters such as trainers and horse searches. These are developed with the help from Racing Post.
SportCaller Marketing Director Cillian Barry also spoke about this season’s edition of Tote’s popular game. He said the below.
“It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.
“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”
