Online gaming affiliate Rise Project has confirmed that it has established new plans to pursue a number of strategic acquisitions and listings on the London AIM stock exchange, following the group’s rebrand to Atemi.
According to the affiliate company, Atemi has already boosted its media spend to over £50,000 (€55,709/$62,909) a day, counting a number of major operators (Bet365, Paddy Power Betfair and William Hill) among its media clients.
Richard Skelhorn has spearheaded plans to boost further investments into the sports betting comparison site ahead of the 2019-20 English Premier League football season, arguing that the additional investments are an ‘important step’ to further progression.
“We have held positive talks with a number of UK investment partners who are supportive of our vision to expand our business globally and beyond gaming,” he said.
“June was another record month for us and as much as we are really pleased with our continued organic expansion, we believe with the support of the capital markets we can rapidly add scale to the business, in particular further our investment into non-gaming verticals.
“As regulations become more onerous in every market, operators need to work with affiliate partners they can not only trust but also provide the strongest ROI at scale.
“In their relationship with Atemi, operators have access to the very highest quality customers at a capped acquisition cost and they remain safe in the knowledge we are fully compliant from a marketing standpoint.”
