Online sportsbook PointsBet has announced two new partnerships within the National Football League (NFL).
The operator has agreed to become a sports betting partner for the Chicago Bears, as well as the Indianapolis Colts.
PointsBet will have access to marketing materials, as well as sponsorship opportunities and more.
The sportsbook has spent much of this year expanding across the US, including a recent launch in Illinois.
“Indiana is a fantastic sports state”
In the Hoosier State, PointsBet has already partnered with the Indiana Pacers of the NBA.
PointsBet USA Chief Executive Johnny Aitken believes that the new partnership with the Colts highlights the operator’s investment in this particular state.
“PointsBet is thrilled to partner with the Colts, aligning with this great organisation and its hugely passionate fanbase.
“PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that.
“Indiana is a fantastic sports state and one that we’ve prioritized – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalized platform with unrivaled speed and ease of use.”
The Bears’ first legal sportsbook partner
Earlier in September, PointsBet extended into Illinois via an agreement with the Hawthorne Race Course.
Aitken also commented on this, as well as his thoughts related to joining forces with the Bears.
“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history.
“We are teaming up with a first-class organisation, supported by extremely passionate fans.
“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”
