Gambling operator PointsBet has launched its online sports betting service in the state of Louisiana, as part of the operator’s ongoing partnership with Penn National Gaming (PNG).
The news comes as PointsBet obtained regulatory approval to operate in the state from the Louisiana Gaming Control Board. Previously, PointsBet launched its services in additional states under its agreement with PNG, including Pennsylvania and Mississippi.
“The sports community of Louisiana, one that our very own brand ambassador Drew Brees is very familiar with, is unmatched with their devotion and passion for their local teams, the New Orleans Saints of the NFL, New Orleans Pelicans of the NBA, and nationally recognised college football programmes.
“We look forward to delivering Louisiana sports fans, from Bourbon Street to the Bayou, our fast, premium sports betting products. And, with the NFL and CFB season in full swing, the timing is perfect to showcase our live betting capabilities,” said PointsBet US Chief Executive Johnny Aitken.
PointsBet now operates a total of 12 online sportsbooks in the US, active in states including New York, New Jersey, Illinois, Colorado, Michigan, and Iowa.
Earlier this month, Caesars Entertainment opened two new sportsbooks at Louisiana casinos, as well as the state’s largest poker room.
