Aspire Global has finalised the integration of the BtoBet and Pariplay brands, bringing the latter’s FusionTM platform to BtoBet.
The parent company first acquired Pariplay in 2019 and then BtoBet a year later in 2020. Their platforms are already available across many different markets. This new merger will allow them to push even further, both to new markets entirely and with a view on extending within those that currently operate in.
With BtoBet having just gained a sports betting licenses in the UK, and the FusionTM platform having over 12,000 games in its library, they are now in the perfect position to be able to engage with an even wider audience.
In addition to targeting the UK offerings, it is likely that expansions into new European markets might be on the horizon. With interest building across South American and African markets too, these brands are in a great position to be able to offer a variety of new products with this merger.
The CEO of Aspire Global, Tsachi Maimon, said: “This is an important step in Aspire Global’s growth strategy. Pariplay will now reach a number of new markets with its leading content through BtoBet’s tier 1 partners. At the same time, BtoBet has significantly strengthened its offering with content that appeals to a wide player demographic. Aspire Global has proven its ability to make value creating acquisitions.”
