Daily fantasy sports (DFS) platform Monkey Knife Fight has launched an affiliate program with Income Access, the marketing technology and services provider.
Affiliates for the fast-growing DFS website will have access to the Income Access platform, which includes a range of digital marketing technologies. The deal also means that Monkey Knife Fight is strengthening its current relationship with Paysafe, with whom it already has a payment processing agreement.
Growing the affiliate platform
Bill Asher, Monkey Knife Fight’s founder, said: “Attracting and supporting affiliates is an important step in our further success. Working with well-established subject matter experts like Paysafe and Income Access lets affiliates know that we mean business. It also provides them with the marketing tools they’ll only find with an industry-leading platform.”
Monkey Knife Fight’s affiliate program offers a progressive cost-per-acquisition (CPA) structure. This ranges from $30 for 0-25 new first time depositors each month, to $50 at the other end for 100+ referrals. For the whole of November, $75 CPA will be offered for all new signups.
Tara Wilson, SVP and General Manager at Income Access, was also happy about the new deal: “Our in-house team of affiliate marketing experts is excited to support in optimising Monkey Knife Fight’s digital marketing strategy. The team has a strong track record of leveraging our platform, to secure strong results across an array of verticals.”
A good year for Monkey Knife Fight
2019 has been successful for Monkey Knife Fight so far. The operator has extended its player offerings by adding various new sports markets to its website. It also recruited Daniel Taiwan, Nike, Inc.’s former VP of Global Digital Brand Marketing Innovation, as its Chief Marketing Officer.
