The online sports betting operator, MansionBet, has announced the launch of their new campaign – #MerryCheltmas. It has been created to celebrate the most important time of the year for racing fans around the world.
MansionBet
MansionBet has established itself as one of the leading providers of online gaming for some time. The company has more than fifteen years of experience in the igaming industry and has won several awards such as ‘Best Customer Service Company 2020’ and ‘Online Casino Operator of the Year 2018’. They have been developing their portfolio of brands for years and are now host to games from the top developers in the igaming industry.
Merry Cheltmas
MansionBet has decided to bring their Cheltenham campaign to life in 2021 by creating ‘#MerryCheltmas’. They have done this to represent the Cheltenham Festival in all its glory to build up excitement amid racing fans. As the operator has created a unique name for the festival, the team have designed and created Cheltmas jumpers and other offers ready for the week. They are pushing this on all social media channels to drive customer engagement.
As well as this, they have developed some fabulous deals for customers who entertain the #MerryCheltmas campaign. If a customer’s horse finishes second in the first race of each day of the week, MansionBet is paying them off as winners. This will certainly catch the players’ attention.
Dana Bocker, the Head of Integrated Marketing at MansionBet, has announced her excitement for the event: “We wanted to bring that element of fun and anticipation for Cheltenham in a way that resonates with our target audience. For racing punters, Cheltmas is the most wonderful time of the year and our campaign brings that to life.”
This will be a very exciting week for racing fans and punters, so affiliates should seize this marketing opportunity wherever possible.
