Sports media company LiveScore will grow its live football streaming offerings after partnering with StreamAMG.
The over-the-top (OTT) sports video specialist will enable LiveScore’s audiences to access both live streaming and on-demand content.
This will be supplied by syndicated football leagues, media outlets and clubs.
Complementing its services
In a statement, LiveScore expressed the need to complement its digital publishing portfolio with an in-depth OTT service. LiveScore currently has 56 million monthly active users, spread across 200 territories worldwide.
Rob Brown is the Head of LiveScore TV at LiveScore Group. He shared his thoughts on the new partnership, which are below.
“We’re delighted to announce our partnership with StreamAMG. Their extensive experience in sports streaming technology and our shared ambition for video innovation makes them a perfect fit for LiveScore.
“We’re looking forward to working closely with the team on the development of our soon-to-launch live streaming service which we hope will prove hugely popular with users.”
Another addition to StreamAMG’s portfolio
Some of StreamAMG’s clients include Liverpool FC, the English FA, William Hill and Matchroom Sport.
According to reports, the company’s OTT streaming delivers over 30 million hours of content each year – spanned across more than 8,000 events.
StreamAMG Chief Executive Hugo Sharman spoke about the partnership with LiveScore and had the following to say.
“LiveScore will emerge as a major player in the streaming of live sports content.
“This platform has huge potential and we’re delighted to have agreed this long-term partnership.”
Appetite for sport is still there
According to a recent post from LiveScore on LinkedIn, the return of Bundesliga football led to a 255% increase in UK customers watching the league.
The Premier League itself is hoping to return on 17th June, as long as certain conditions are met. Meanwhile, Italy’s Sports Minister has confirmed that Serie A will resume on the weekend of 20th June.
