GVC Holdings will support the development of grassroots sports in the UK with a new investment program.
The initiative, titled ‘Pitching In’, will see the international operator help with initiatives at the amateur level.
It will be launched through a flagship partnership with the ‘Trident Leagues’ at levels seven and eight of the footballing pyramid in England.
Former England footballer Stuart Pearce will act as an ambassador of the program, having agreed to partner with GVC.
“Supporting the next generation of British sporting heroes”
GVC has participated in various other initiatives in recent years, which includes contributing to GambleAware’s ‘Bet Regret’ campaign.
GVC Holdings CEO Shay Segev spoke about the new initiative and had the following to say.
“In a world where local and grassroots sports are under increasing financial pressure, we believe our Pitching In Investment Programme will play a pivotal role in supporting the next generation of British sporting heroes.
“Today’s partnership announcement with The Trident Leagues is a hugely positive step in this direction and underlines our commitment to support both grassroots sport, and the communities in which we operate.”
A high-profile ambassador
Pearce won over 70 caps for England and spent five years at non-league Wealdstone as part of his playing career. He then went on to play for Manchester City and Nottingham Forest, both of whom he later managed, as well as Coventry City and Newcastle United.
He spoke about the importance of grassroots football for developing future stars.
“I am delighted to be taking up the role of ambassador for Pitching In, as I’m passionate about the importance of investing in grassroots sports and in developing young talent. I started out playing for Wealdstone FC before joining Coventry City so I understand how important funding is to the non-league game.
“Grassroots football is facing huge challenges at the moment and many clubs are struggling to stay afloat. GVC’s Pitching In investment will help make a big difference to hundreds of clubs and thousands of players across the country.”
