As of today, GVC Holdings’ brands will no longer be utilising the affiliate services of sports betting odds comparison platform Oddschecker.
The operator stated that its relationship with Oddschecker will come to an end because commercial terms could not be agreed upon.
Ladbrokes, Coral and Betdaq will all stop using its services as a result.
GVC has also announced that it will be reorganising its customer care teams, in response to possible VIP scheme regulatory changes in the UK.
Business as usual for GVC’s other affiliate deals
Despite the end of its relationship with Oddschecker, all of GVC’s other affiliate deals will continue running as they already had been prior. The operator released a short statement, in which it had the following to say.
“We would like to wish Oddschecker the best of luck and thank them for the positive relationship we’ve enjoyed over the years we’ve worked together.
“Sadly, we couldn’t agree commercial terms to renew the relationship, so as of the 9th July our UK Digital Brands will no longer feature on the service.”
Oddschecker is a founding member of Responsible Affiliates in Gaming (RAiG). It has been owned by numerous high-profile companies in the past, including BskyB and The Stars Group Inc. It is currently an asset of Flutter Entertainment, which also owns Paddy Power Betfair and completed its merger with TSG in May.
Last September, Oddschecker completed the acquisition of WhoScored.com.
“Disappointing”
Oddschecker has also reacted to the end of its partnership with GVC. CEO Toby Bentall’s thoughts are below.
“It’s disappointing to no longer be working with Ladbrokes, Coral and Betdaq. However, Oddschecker needs to maintain a careful balance between serving its users with the best odds and offers whilst ensuring its business relationships are of sufficient commercial viability to allow investment in the market-leading products and technology expected of the UK’s number one odds comparison site.
“Oddschecker sincerely hopes to work with Ladbrokes, Coral and Betdaq again in the future.”
