Gaming Innovation Group Inc. (GiG), has signed an agreement with Kaizen Gaming, supplying its affiliate marketing compliance tool GiG Comply to the Greece based gaming company.
What’s GiG Comply?
GiG Comply is a self-service and automated marketing compliance solution, which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites for content.
The tool can scan more than 30,000 web pages each day for content including iGaming code red words, links, and regulatory requirements across multiple jurisdictions.
The announcement statement states that GiG Comply works by “using its rules engine to analyse real snapshots from affiliates’ campaigns” and “provides operators with the promotional content that is being used in their brands’ promotions”.
GiG Comply is already used by a wide range of betting and gaming companies, such as bet365, Marathon Bet and DT9 Media.
Proactive and in control
GiG Comply will help Kaizen Gaming to “remain proactive and in control of their affiliate marketing” by ensuring that “affiliates are aligned with their brand”, that “responsible gaming measures are visible on relevant pages”, and “terms and conditions are correct and up to date”, said Jonas Warrer, Chief Marketing Officer at GiG.
Claus Jansson, Head of Affiliates at Kaizen Gaming, added: “Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming. Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time.”
