DraftKings has launched its sports betting products in New Hampshire, meaning that this market has now officially gone live.
The major US sportsbook has signed a six-year deal to offer its services to players here. In addition to its digital offerings, the operator will also run up to 10 land-based outlets.
New Hampshire will receive half of the revenue made here, which will put into other causes. In fiscal year 2021, it’s expected that sports betting will generate $7.5 million for education purposes. Two years later, it’s predicted that this will climb to $13.5 million.
Great timing
The NFL playoffs are just around the corner, making this an ideal time to expand into New Hampshire. The first bet has already been placed – Governor Chris Sununu backed the New England Patriots to win this year’s Super Bowl.
When speaking about DraftKings’ expansion here, he said: “Sports betting is the right bet for New Hampshire.
“The launch of sports betting will also benefit our education system — a win for our kids.”
Meanwhile, DraftKings Co-founder Matt Kalish said: “As a New England-based company, DraftKings is honoured to launch our American-made sportsbook product in New Hampshire for the start of the NFL play-offs.”
A potential nearby market
DraftKings could enhance its New Hampshire revenue by convincing players from nearby states to come over and bet. For example, Massachusetts has so far not regulated the vertical. But since you can travel from Boston to Concord in less than an hour, would-be punters might be tempted to make the trip.
The fact that the operator’s headquarters are also in Boston could further help with this. It would be good news for affiliates if this was the case, since they’d benefit from a larger pool of traffic.
DraftKings going from strength-to-strength
DraftKings has been active over the last couple of months, and it would seem that the ever-growing US market has spurred the sportsbook to strive for constant improvement. In December, it announced its intentions to go public this year after signing a deal with SBTech. This was done through the acquisition company Diamond Eagle Acquisition Corp.
