This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Michelle Goodall. Michelle has spent 25 years in the marketing and communication industry and is currently CMO at Guild,
TikTok trends move at lightning speed. We’re still trying to figure out if someone calling us “sick” or “ill” means a good thing or not. But we’re not here to
Generation Alpha is the youngest generation. We will have to start shifting our language when it comes to “marketing to young people” to understand that that means Alpha, not Gen
Gen Z is no longer babies. If you subscribe to the idea that Gen Z starts at being born in the year 2000, those iPad babies are now 23 years
Join Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and
On March 13th it was announced that ChatGPT4 was officially being released into the world. We covered ChatGPT in the Amplify Summit in January, where there was quite the mixed
If you’ve been paying attention to social media news, you’ll definitely have noticed Facebook’s lowering user engagement. What might surprise you is that a lot of those users are still
TikTok has taken the social media world by storm. Once a relatively obscure video-sharing app, the platform has amassed over 1.4 billion users and established itself as a true digital
When the UK left the European Union, this meant a departure from the bloc’s flagship data privacy legislation, the GDPR. In its place, the government introduced the Data Protection Act
In this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a
March 15th is designated World Consumer Rights Day, which, frankly, a lot more businesses should follow and celebrate like Christmas. A refresher course on consumer rights can help you avoid
As Mad Men’s mercurial creative director Don Draper put it: nostalgia means “the pain from an old wound… It’s delicate, but potent.” Nostalgia has long been a tool in the
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