The marketing funnel has long been a staple of strategy, offering a straightforward way to visualise the customer journey from awareness to purchase. However, with changing consumer behaviours, more complex
Thanksgiving is just one week away and it seems timely to share some last-minute tips for affiliates to embrace the festive chaos of Thanksgiving sales. The biggest shopping weekend of
Google has stepped up its e-commerce game by introducing new features to Google Shopping, including product price comparisons and local availability listings. These updates aim to streamline the shopping experience,
The UK’s digital landscape stands on the brink of a significant transformation as Technology Secretary Peter Kyle announces the possibility of banning social media for under-16s. This bold move, mirroring
Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for
According to a recent report from Ebiquity and the World Federation of Advertisers (WFA), nearly 50% of global advertisers plan to increase their media budgets in 2025 and focus more
YouTube recently introduced a feature allowing comments to be hyperlinked to Google search results, opening up fresh opportunities for affiliate marketers but also presenting new challenges. This change allows users
When the festive season winds down, a unique window of opportunity emerges for affiliates aiming to boost their earnings. This period, known as “Q5,” spans from post-Christmas to early January
In a significant move poised to reshape the AI landscape, X (formerly Twitter) has reportedly begun testing a free version of its AI chatbot, Grok, developed by Elon Musk‘s xAI.
In a decisive move, the Canadian government has mandated the closure of TikTok’s offices within the country, citing escalating national security concerns. This action reflects growing apprehension about the platform’s
Affiliate marketing is stepping into new territory with Web3.0, a space filled with opportunities and challenges. As decentralisation, blockchain, and other Web3.0 technologies gain traction, they bring new ways for
Data privacy and security are reshaping the affiliate marketing industry in big ways. With growing concerns around data protection and increased regulations, marketers are adapting to ensure they’re compliant and
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