Affiliate marketing, a cornerstone of many brands’ digital strategies, is facing renewed scrutiny due to a high-profile legal dispute involving PayPal Honey. The case centres on allegations of unfair practices
The UK affiliate marketing industry is at an exciting crossroads. With e-commerce continuing to grow and brands increasingly recognising the value of performance-based marketing, affiliate marketing is set to expand
The world of influencer marketing has faced fresh controversy after MedExpress, a London-based online pharmacy, came under investigation for attempting to use social media influencers to promote prescription-only weight-loss drugs.
Technology, consumer behaviour, and regulatory changes are driving shifts in how brands and affiliates collaborate. These changes bring exciting opportunities but also new challenges, making it essential for marketers to
The world of social media advertising is never static, and Meta’s recent updates on political content and Community Notes could impact how marketers navigate campaigns in 2025 and beyond. With
The fashion industry is a highly competitive market, constantly evolving with new trends and consumer preferences. For affiliates and affiliate program managers, success in this sector requires a strategic approach
As TikTok faces regulatory challenges in the United States, creators and marketers are looking for alternative platforms to engage audiences and sustain their content strategies. We caught up with Lisa
Influencer marketing has become a significant strategy in digital marketing, especially in the fashion industry. It utilizes the popularity and credibility of influencers to promote brands and products to their
Affiliate marketing has revolutionized the way brands and businesses reach their audiences. By leveraging partnerships with content creators, publishers, and influencers, companies can drive traffic and generate sales through performance-based
The future of affiliate marketing is calling, and Affiverse is handing you the opportunity to share your boldest, most creative predictions for 2025. If you’ve ever dreamed of shaping the
Affiliate marketing has become a vital revenue stream for publishers looking to diversify income beyond traditional advertising. With global e-commerce growth showing no signs of slowing, affiliate partnerships offer publishers
When it comes to marketing online, big retailers are always looking for new ways to boost their sales. One method that’s become increasingly popular is affiliate marketing. But what exactly
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