Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for
According to a recent report from Ebiquity and the World Federation of Advertisers (WFA), nearly 50% of global advertisers plan to increase their media budgets in 2025 and focus more
YouTube recently introduced a feature allowing comments to be hyperlinked to Google search results, opening up fresh opportunities for affiliate marketers but also presenting new challenges. This change allows users
When the festive season winds down, a unique window of opportunity emerges for affiliates aiming to boost their earnings. This period, known as “Q5,” spans from post-Christmas to early January
In a significant move poised to reshape the AI landscape, X (formerly Twitter) has reportedly begun testing a free version of its AI chatbot, Grok, developed by Elon Musk‘s xAI.
In a decisive move, the Canadian government has mandated the closure of TikTok’s offices within the country, citing escalating national security concerns. This action reflects growing apprehension about the platform’s
Affiliate marketing is stepping into new territory with Web3.0, a space filled with opportunities and challenges. As decentralisation, blockchain, and other Web3.0 technologies gain traction, they bring new ways for
Data privacy and security are reshaping the affiliate marketing industry in big ways. With growing concerns around data protection and increased regulations, marketers are adapting to ensure they’re compliant and
In this exclusive interview, we speak with Steven Madden, the Head of Content (Betting) at Bonus.org, a seasoned professional with over 20 years of experience in the online gambling industry.
Artificial intelligence is making its mark across industries, and affiliate marketing is no exception. AI tools are becoming increasingly valuable for affiliates, helping them boost productivity, personalise content, and make
Building an online business doesn’t have to be expensive. For entrepreneurs with a limited budget, there are plenty of strategies that allow for growth without major financial commitments. Whether it’s
As the iGaming industry continues its rapid growth, 2025 promises to be another transformative year. The rise of new technologies, evolving player preferences, and increasing regulation are shaping the landscape
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