2020 poses new challenges for affiliate marketing, but various opportunities too. These are exciting times – technology is as advanced as it’s ever been and so many marketing channels exist
Ahead of next Thursday’s Greek Bookmaker Awards, Lee-Ann Johnstone sits down with Kyriakos Fourniadis. Now Director of Strategy at Better Collective, Fourniadis previously owned Betarades.gr – one of Greece’s most popular
The AskGamblers Awards winners are announced tomorrow evening, but tonight the iGaming industry gets together for good causes. As one of the most reputable online gambling websites, AskGamblers is a
The art of affiliate marketing has evolved especially in iGaming. Affiliates are now corporate entities and tightening regulations have resulted in a need for more responsible gambling initiatives. We caught
Today we continue our build-up to Friday’s AskGamblers Awards by sharing what some of the finalists had to say. We recently covered Sportsbet.io and Betsson, along with looking at the
Online global betting exchange BETDAQ is rolling out 0% commission for the majority of sports it offers. At the moment, BETDAQ charges 2% as a flat rate commission on the
In the Western World, we’re very quick to point to a select few areas for inspiration when it comes to innovation. Silicon Valley, Berlin and London to name three. But
At the 2019 Digital Marketing Forum, Affiverse caught up with Jumpman Gaming’s Head of Affiliates Laurenci Dow. When speaking to us, Laurenci mentioned the importance of better cohesion between operators
As online content continues to become more diverse, the consumption of video in particular has grown. You only have to look at Disney+ acquiring one million subscribers before the streaming-on-demand
In this edition of Affiliate Spotlight, Affiverse’s Lee-Ann Johnstone speaks to Manuel from QFun. Founded in 2017, this company provides iGaming technology. Recently, the company launched Pokio: the industry’s first fully-regulated, real-money
In recent months, Facebook has been testing out a new feature: ‘Popular Photos‘. As the name suggests, this area of the website is more visual and less wordy. Having concluded
Mobile app usage continues to grow, which has led to more marketers seeking to take advantage of this traffic. The cost of this has, predictably, also gone up. It might
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