Amsterdam-based marketing solutions company Odyssey has launched Odyssey Partnerships, an attribution-oriented affiliate platform. The platform will enable advertisers to reward publishers accordingly for their contributions during the customer journey. Odyssey
GVC Holdings will support the development of grassroots sports in the UK with a new investment program. The initiative, titled ‘Pitching In’, will see the international operator help with initiatives
Sports data and content supplier Sportradar has launched a new player protection solution, designed to keep professional athletes safe from abuse on social media. The service is intended to protect
NASDAQ-listed DraftKings has launched a standalone casino app for mobile users in the state of New Jersey. The Boston-headquartered operator has, like was the case for its sports betting and
Sports update and results provider LiveScore is launching its first-ever live streaming service in the UK and Ireland. Fans in these two countries will be able to watch Serie A
Newly-formed online gaming business CogniGaming has launched its first iGaming solution, in the form of a landing page content management tool called CogniLander. This tool will enable operators’ marketing teams
Sports betting and daily fantasy sports operator DraftKings has launched its new online casino product in Pennsylvania, which can be accessed via its mobile app. The feature was developed in collaboration
ATP Tennis is pivoting during the coronavirus crisis with the launch of its first virtual sports product. Developed in collaboration with IMG ARENA, the product aims to provide a ‘fan-first’,
BetMGM has launched its mobile sportsbook in Indiana, adding to its presence in New Jersey and West Virginia. The Indiana Gaming Commission approved the application of Roar Digital and its
DraftKings has expanded to yet another corner of the US, launching a new mobile sportsbook in Iowa. Customers must register in-person for the rest of this year. However, from 1st
FXCM has launched a new affiliate program, which will be powered and managed by Income Access. Entering a new partnership The deal was announced earlier this week. The FX trader
Intelitics has launched Intelligent Analytics, its new iGaming analytics platform, into beta mode. New blood In an official press release, the performance marketing specialist stated that “marketing campaign analytics and
Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.
Bringing you all the latest affiliate marketing insights, digital trends and expert interviews in one simple place. Launch, scale or grow your affiliate program with our award winning agency team, or access expert lead affiliate program manager training. Affiliate Marketing, simplified.
Copyright © All Rights Reserved. Affiverse Limited T/A Affiverse | Registered No. 11074279
