Nova Scotia Sports Media to expand sports betting business in New Jersey

Nova Scotia Sports Media Pros (NSSMP), sister agency of Covers Media Group, which is owned by the Tribune Media Company, has seen its application for an Ancillary Casino Service Industry Enterprise Licence (ACSIE) accepted for filing by the New Jersey Division of Gaming Enforcement.
The ACSUE license allows NSSMP to expand its business partnerships with legal sports books, as well as online gambling operators within the state of New Jersey, allowing industry-leading information sites such as Covers.com to activate its innovative affiliate relationships involving revenue share and fees for referred customers to those partnered operators.
Mark Harper, General Manager of Nova Scotia Sports Media Pros and Covers Media Group said, “The New Jersey market is a significant opportunity for us to expand on other regulated international sports betting operator agreements that we’ve had in place for many years.
“The remarkable expansion of legal sports betting in the U.S. market, since the repeal of PASPA in May 2018, now presents sizable growth implications for our flagship website Covers.com, which has been in market for almost 25 years and gives added sports book choices for our 18 million users.
“This approval allows us to boost our exposure in the lucrative U.S. marketplace. The application for an ancillary CSIE license is an insight into our plans in New Jersey and other states, as they launch online gaming and sports betting.”