Podcasting is booming. More people are tuning in every day, and that means more opportunities for affiliates to make money. Whether you’re running your own podcast or looking to sponsor and promote affiliate products on existing ones, the right podcasting platform can make all the difference.
With so many options available, it’s important to choose a platform that offers great monetisation features, audience analytics, and seamless distribution. Some platforms cater specifically to creators, while others are ideal for advertising and sponsorship deals.
If you’re an affiliate looking to tap into the podcasting world, here are the best podcasting apps and platforms to help you grow your audience and maximise your earnings.
1. Spotify for Podcasters
Why it’s great for affiliates:
Spotify has become one of the biggest players in the podcasting industry, and their Spotify for Podcasters platform makes it easy to upload and distribute your content to millions of listeners.
The platform also allows podcasters to insert affiliate ads naturally into episodes. If you already have an audience, selling affiliate products through sponsorships or shoutouts can be a great way to earn commissions.
Additionally, Spotify now offers video podcasting, giving affiliates another way to promote visual products and demonstrations.
2. Buzzsprout
Why it’s great for affiliates:
Buzzsprout is one of the most user-friendly podcast hosting platforms, perfect for beginners and experienced podcasters alike. It features an affiliate marketplace, where you can easily find brands looking to sponsor podcast episodes.
For affiliates, this means an easy way to get paid sponsorship deals without the hassle of cold outreach. You can also include affiliate links in your episode descriptions, making it simple for listeners to click through and purchase.
Another bonus? Buzzsprout provides detailed analytics, so you can see what’s working and tweak your approach to maximise conversions.
3. Apple Podcasts
Why it’s great for affiliates:
Apple Podcasts is the biggest podcasting platform in the world, giving affiliates access to a massive audience. While it doesn’t have built-in monetisation features like some other platforms, its Apple Podcasts Subscriptions programme allows you to create exclusive content for paying listeners.
Affiliates can use this to offer premium content that includes in-depth product reviews, special deals, or advanced marketing tips for a niche audience.
Apple’s Affiliate Program also allows podcast hosts to earn commissions by promoting Apple’s own services, such as Apple Music, Apple Books, and more.
4. Acast
Why it’s great for affiliates:
Acast is a fantastic all-in-one platform for monetising podcasts. It offers dynamic ad insertion, meaning you can place affiliate ads in past episodes and update them without having to re-record.
This is a game-changer for affiliates because it means old episodes can still generate commissions by featuring new promotions.
Acast also connects podcasters with advertisers looking for sponsorship deals, making it easier to earn from affiliate partnerships.
5. Podbean
Why it’s great for affiliates:
Podbean is one of the most monetisation-friendly podcast hosting platforms out there. It offers a built-in advertising marketplace, where brands and affiliates can connect for sponsorship deals.
It also has premium content options, so affiliates can charge for access to exclusive episodes or educational content related to the products they promote.
Podbean also allows you to create live-streamed podcasts, which can be a powerful way to engage an audience in real time and drive affiliate sales.
6. Anchor (Now Spotify for Podcasters)
Why it’s great for affiliates:
Anchor, which is now part of Spotify for Podcasters, is one of the easiest ways to start a podcast for free. It provides automatic distribution to major podcast directories, which is great for affiliates looking to reach a wider audience.
It also offers sponsorships, allowing you to monetise your podcast with ads from brands looking to partner with creators. If you’re using affiliate marketing, you can seamlessly integrate promotions into your podcast script.
Since it’s owned by Spotify, the potential for future monetisation features is huge, making it a solid choice for affiliate marketers.
7. RedCircle
Why it’s great for affiliates:
RedCircle is a powerful monetisation platform designed for podcasters who want to take their earnings to the next level. It offers:
- Dynamic ad insertion for affiliate promotions
- Automatic sponsorship matching with relevant advertisers
- Listener donations and subscription options
For affiliates, this means multiple income streams beyond just ad placements. If you’re serious about growing a podcast as a business, RedCircle provides advanced revenue tools that can scale with you.
8. Castos
Why it’s great for affiliates:
Castos is a premium podcasting platform that is ideal for affiliates who sell digital products, memberships, or courses. It offers private podcasting, allowing affiliates to create exclusive, paid content for subscribers.
It integrates seamlessly with WordPress, making it a great choice for bloggers and website owners who want to expand into audio content.
If your affiliate strategy includes educational content or coaching, Castos lets you monetise your expertise through private audio courses and memberships.
Which Podcasting Platform Is Right for You?
The best podcasting platform for affiliates depends on your goals and experience level.
- If you’re just starting and want a free, easy-to-use platform, Spotify for Podcasters or Anchor is a great choice.
- If you want built-in sponsorship opportunities, Buzzsprout, Acast, and Podbean are excellent options.
- If you’re looking for advanced monetisation tools, RedCircle or Castos can help you create exclusive content and multiple revenue streams.
Affiliate marketing and podcasting go hand in hand. Whether you’re promoting products in your own podcast or sponsoring others, the right platform will help you reach more listeners, drive more sales, and build a long-term revenue stream.
With podcasting continuing to grow, now is the perfect time for affiliates to jump in and take advantage of this booming industry.
