Mr Green tops customer satisfaction category at Swedish Gambling Awards

Igaming operator Mr Green has won the customer satisfaction accolade at the Swedish Gambling Awards, a new ceremony for companies active in the Swedish gaming industry.
The goal of the awards is to highlight and reward initiatives that have shown courage and innovation for sustainable development in the gaming industry, with three sub-categories of ‘Sustainability’, ‘Leadership’ and ‘Customer Satisfaction’.
The Stockholm-listed gambling firm was shortlisted in all three categories and won the Customer Satisfaction Award. The company summarised its approach as using insights to support players. Its entry concluded: “In a digital environment, everyone knows everything about the customer, but is the insight used to support the players or to drive profits? Through Green Gaming, Mr Green has chosen to serve their players on an individual level and shown measurable positive results. With a green approach, even players taking a loss become winners”.
Mr Green Communication Director Rikard Rinaldo added: “Without the customers, we are nothing! Being named Sweden’s best gaming company for the most satisfied customers based on the criteria of responsibility and gaming experience shows that what we do within Green Gaming is the right way forward in an evolving industry. We are very happy about this award.”