Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving landscape of affiliate marketing.
Highlights include:
- The world of CRO – why do customers fail to convert?
- Seeing affiliate marketing for what it is – a very successful channel!
- Creating shareable content is key to growing your audience.
Content Warning: Adult Themes – This episode contains a clip featuring discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is advised.
Here’s a glimpse of just four of the key moments featured in this season…
Measuring success in brand partnerships
Jamie White, Co-founder of Brand Partnerships, shares his insights on setting clear objectives and maximising value from partnerships. Lee-Ann asks, “Once the partnership is set up and the budgets are agreed and the data has been assessed, how do you ensure it delivers results?” Listen in to Jamie’s insights, where he also describes the role of his platform in facilitating these connections.
Leveraging social media platforms for success
Khaled Mostafa, the co-founder of Beckett Stores, breaks down his playbook for using consistency and engagement to build a thriving audience. How do you actually grow an audience to a quarter of a million followers on TikTok and Instagram? Khaled explains this and looks at common mistakes made by affiliate managers and the significance of building strong relationships with content creators.
Building relationships with influencers
Leanna Klyne and Rosanne Govender discuss why authenticity and personal connections are the future of affiliate marketing. Gone are the days where following a script was enough to sell a product – the core to success is deeply rooted in how good your relationship is with your partners and mutual help and human connections is key.
Why affiliate marketing is a clean, results-driven channel
Jim Nichols explains why affiliate marketing is one of the most transparent and effective digital marketing strategies available today. Don’t miss these actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.
Listen to find out more about:
- Measuring success in brand partnerships
- Leveraging social media platforms for success
- Building relationships with influencers
Key segments of this podcast and where you can tune in to go direct:
[00:27] Season 19 Overview.
[03:58] Seeing past affiliate recruitment – how to activate and engage effectively.
[25:55] Relationships with influencers and content creators are key to growth.
Join us next week for the first episode of Season 20 of the Affiliate Marketing Podcast!
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