This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs.
In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape.
Talking points include:
- The essential elements of successful affiliate marketing
- Building trust through authority can enhance marketing effectiveness.
- Effective outreach requires creativity and personalization.
Listen in here for all of the insights….
Raw, Relatable Content Triumphs Over High-Production Videos
Khaled underscores the growing preference for raw, authentic content over highly polished, professional videos. Audiences on platforms like TikTok and Instagram crave connection and relatability, making organic, unfiltered content far more effective at building communities. This insight is a game-changer for affiliate managers and content creators alike—if you’re focusing solely on high production, you may be missing the magic of authenticity. Listen to Khaled and Lee-Ann dive deeper into how this strategy builds loyal, engaged followers who take action.
The “Olsen Technique” Playbook for Success
Khaled introduces the Olsen Technique, a structured approach to crafting impactful marketing strategies: Originality, Leverage, Authority, Speed, Ease, and Newness. By layering these principles, businesses can stand out, build trust, and connect with their audience on a deeper level. For affiliate managers, this method can revolutionise how you pitch offers and recruit partners. Khaled’s step-by-step breakdown is worth a listen for anyone serious about scaling their business effectively.
Patience and Personalisation Are Key in Affiliate Relationships
Cold outreach won’t cut it anymore. Khaled’s story about a content creator’s unique approach to connecting via a private Instagram story perfectly highlights the power of personalisation and persistence. Affiliate managers, take note: building meaningful, long-term relationships with influencers requires innovative outreach and understanding their timing. Khaled and Lee-Ann unpack what truly works when engaging influencers—don’t miss their insider tips on fostering partnerships that thrive.
Curious about these strategies in action? Dive into the full podcast with Lee-Ann Johnstone and Khaled Mostafa for an episode packed full of affiliate marketing insights.
Listen to find out more about:
- Ads should look organic to avoid alienating potential customers.
- History in marketing often repeats itself, and traditional techniques still apply, originality and leverage are crucial for standing out.
- Patience is key in building relationships with creators.
Key segments of this podcast and where you can tune in to go direct:
[04:48] Leveraging TikTok and Instagram for E-commerce Success
[19:00] Building Trust and Authority in Affiliate Marketing
[32:15] Future Trends in Influencer Marketing
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