Businesses with strong omnichannel strategies are standing out in the fierce world of retail—and for a good reason. They’re retaining around 89% of their customers, thanks to a seamless experience across online and offline retail channels. These brands have figured out that customers expect the same convenience and service in-store as they do online, and vice versa.
If your business still treats online and in-store experiences separately, it’s time to rethink, because your customers now expect both worlds to connect. That’s where Apptrove steps in.
Apptrove’s solutions make it easy for brands to bridge these gaps, creating a unified experience across every customer interaction. Its deep-linking technology, Unilink, simplifies the integration process, linking the app, website, and physical store into one cohesive journey.
Whether it’s optimizing “Buy Online, Pickup In-Store” (BOPIS) models or using QR codes to create interactive in-store experiences, Apptrove provides the features and insights needed to create the seamless shopping experience customers crave. So, if you’re gearing up to enrich your app user journeys, this one’s for you!
What Does Omnichannel Retail Actually Mean?
Omnichannel retail is all about creating one continuous, unified experience across digital and in-store platforms, making it easier for customers to browse, purchase, and interact with brands however they choose.
For most retailers, though, this can be challenging—app and store experiences often feel worlds apart. Think about a typical shopping journey in 2024. A customer might start browsing your website during their lunch break, find something they like, and check if it’s in stock at a nearby store. Later, they swing by after work to pick it up. By the time they’re home, they receive a personalized email about complementary products—and maybe a little discount as a thank-you for stopping in. That’s not just a convenient shopping experience; it’s the new standard. And, Apptrove’s Unilink and Audience Segmentation features can help you achieve it.
Why Omnichannel Tracking Is Essential for Customer Loyalty?
Did you know that interacting with a brand across multiple channels can keep customers coming back for more? Multi-channel shoppers spend about 4% more in-store and 10% more online, and the more channels they use, the more they tend to spend.
Since free providers like Firebase are shutting down, that doesn’t mean you have to worry about deep-linking. Unilink ensures there is no disruption in service, keeping your customers’ experiences as smooth as ever.
So, what’s Apptrove’s role? Apptrove’s Unilink can connect key points in this journey, giving customers the flexibility they want and keeping them engaged. This means brands can give their customers one connected experience, no matter how they choose to shop.
Unilink is designed to keep your brand’s online and in-store experiences seamlessly connected. From the moment customers check out your app to the point they’re shopping in-store, Unilink makes every interaction feel like part of the same journey.
It’s the reliable, future-proof solution for businesses that want to stay ahead without missing a beat, helping you turn one-time interactions into lasting customer relationships.
How QR Codes Make Omnichannel Tracking Effortless
QR codes have surged in popularity as an easy way for customers to access product details, view exclusive offers, or quickly check availability. They’ve seen significant growth, particularly in the retail sector, where they’re now commonplace on everything from product tags to in-store displays.
This isn’t just efficient advertising; it’s valuable data. Retailers can use QR codes to learn which products are most popular, track which offers are getting the most scans, and understand how customers move between online and offline touchpoints.
Apptrove’s Unilink takes this one step further, turning QR interactions into insights for businesses to optimize their customer experience even further. With Unilink-powered QR codes, these interactions aren’t just one-offs, they’re part of a seamless customer journey.
The Click-and-Mortar Approach with BOPIS
The “Buy Online, Pickup In-Store” (BOPIS) model combines the ease of online shopping with the immediacy of in-store pickup. Customers can shop when it suits them, avoid shipping costs, and pick up their items in-store at a convenient time. This method not only saves customer’s time but also boosts foot traffic to stores, often resulting in additional purchases.
Unilink technology keeps BOPIS experiences connected, ensuring that every customer interaction, whether online or offline, is tracked and optimized. By providing real-time updates and audience insights, Apptrove helps businesses tailor these experiences to drive in-store visits and foster customer satisfaction.
Why Apptrove’s Unilink is Your Omnichannel Solution
With Unilink, Apptrove offers a deep linking solution that eliminates the guesswork for businesses. It allows brands to create a consistent and seamless shopping experience that is well worth the investment. It’s a tool that not only keeps customers engaged but helps them gather insights that can refine and elevate the customer experience. So, what’s holding you back?
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