The gaming market in Latin America is heating up, and mergers and acquisitions (M&A) are playing a big part in shaping the future of the industry.
With Brazil leading the charge, the region is seeing a wave of investment and expansion, especially with online betting and gaming expected to fully launch in 2025. Affiliates stand to gain from this surge as companies look for partners to help them navigate and grow in this booming market.
Brazil’s potential and what it means for affiliates
Brazil’s massive population and passion for sports are the main draws for international gaming operators. With the country set to regulate online gaming in 2025, global and local operators are eager to establish a foothold.
Affiliates can play a vital role here by helping these companies build connections with local audiences. Brands entering Brazil will be looking for trusted partners who understand the local culture and can offer engaging content to Brazilian users.
Affiliates who can quickly create content that speaks to Brazilian audiences in Portuguese and promote products that fit the local market are positioned to see a significant uptick in business.
With operators looking to gain brand recognition in this new market, affiliates may benefit from generous commission deals.
Those who secure early partnerships could enjoy long-term gains as these companies establish themselves.
Local knowledge and content are key
Succeeding in Brazil is about more than just translating existing content into Portuguese. The market has its own payment systems, like Pix, and its own preferences when it comes to sports and gaming. Affiliates that go the extra mile to understand these factors and create content that resonates with Brazilian users will have a better chance of building strong partnerships.
Promoting football-related content or showcasing operators offering localised payment methods can make all the difference.
Global operators know this, and many are teaming up with local companies to get a better handle on the market. For affiliates, this opens up opportunities to work with operators who are looking for local expertise.
Being on the ground, understanding the specifics of the market, and having the ability to engage a local audience can give affiliates a valuable edge.
Expanding across Latin America
While Brazil is the biggest player in the region, other countries like Colombia, Mexico, and Peru are also seeing a rise in gaming-related M&A. Affiliates already operating in these markets—or those looking to enter—can tap into this growth.
Colombia, with its established gaming laws, is attractive to operators looking for stability, while Mexico and Peru offer opportunities for affiliates willing to navigate different types of markets.
Each country presents its own set of challenges and rewards. In Mexico, the tethered system offers a different model compared to others in the region, and affiliates that can adapt to this will find plenty of opportunities.
Peru’s combination of retail and online gaming is another area ripe for affiliate growth, with operators eager to expand their presence there. Affiliates who are willing to localise content for these individual markets and work with new operators can expect to see significant growth in traffic and commissions.
How affiliates can take advantage
Affiliates who want to get the most out of the growing M&A activity in Latin America should focus on a few key areas:
- Tailored content: Affiliates need to create content that speaks directly to users in each market. This means going beyond translation and addressing local concerns, from gaming preferences to trusted payment methods.
- Partnerships: Early partnerships with operators entering new markets can lead to lucrative opportunities. Affiliates who align with brands as they build their presence will benefit from increased exposure and potentially better commission structures.
- Mobile optimisation: With mobile gaming on the rise across Latin America, affiliates need to ensure their content is optimised for mobile users. Making it easy for users to engage with affiliate content on their phones is critical.
- Regulatory awareness: Affiliates should stay up to date with changes in gaming laws across different countries. This will allow them to position themselves as reliable sources of information, attracting both players and operators looking for local expertise.
Looking ahead
Latin America’s gaming market is growing rapidly, and with Brazil’s expected regulation of online gaming, it’s set to become one of the most exciting regions for affiliates.
Those who can localise their efforts, form strategic partnerships, and adapt quickly to changes will be in a strong position to reap the rewards as the market expands.
