In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with blockchain technology.
Talking points include:
- Leandro’s background in digital marketing and blockchain
- The need for education and relationship-building in the affiliate space
- Building relationships remaining crucial in affiliate marketing
Listen in here for all of the insights….
Understanding Fuul: The Affiliate Marketing Protocol
Fuul listens to both regular and blockchain-based events, giving affiliates full visibility into the transactions they’re driving. This cuts out the trust issues affiliates often face when they can’t see the full picture, like cancellations or chargebacks. As Leandro puts it, “It’s a solution that ensures both affiliates and merchants can see exactly what’s happening in real-time.” Affiliates don’t have to rely on guesswork, and they can get paid almost instantly after a successful referral, whether in fiat or crypto.
The Future of Affiliate Marketing with Blockchain Technology
Leandro highlighted one of the biggest pain points in affiliate marketing—delayed and costly payments. Many affiliates wait weeks or even months to get paid, especially when using traditional payment processors that charge hefty fees. But with blockchain, and specifically stablecoins like those used in Fuul, payments can be instant and nearly free. As Leandro pointed out, “You can pay out an affiliate anywhere in the world within seconds, and it costs pennies.” This is a game-changer for affiliates who want fast, global payouts, and for merchants who want to offer more value to their partners. Leandro believes that blockchain’s transparency and speed will soon make it the go-to for affiliate programs, allowing brands to stay ahead in a competitive market.
The Evolution of Affiliate Marketing in the Crypto Era
As the conversation turned to the future, Leandro dove into how blockchain is opening up new possibilities for affiliate marketing, especially for affiliates themselves. Imagine being able to take your reputation with you—if you’re a top performer in one program, you can prove it in another without starting from scratch. Leandro shared, “Fuul lets affiliates build a reputation that’s portable. A new brand could see your success in other programs and automatically rank you as a top affiliate.” This idea of reputation portability could radically change the affiliate landscape, making it easier for top affiliates to partner with big brands right away. Moreover, the ability to track lifetime value through blockchain means merchants can reward affiliates not just for one-time purchases but for long-term customer retention. As Leandro emphasized, “This technology makes it possible to track a user’s entire journey, offering more ways to reward affiliates for driving real value.”
Listen to find out more about
- Blockchain technology can reduce fraud and chargebacks.
- Education is key for affiliates transitioning to crypto payments.
- The future of affiliate marketing is intertwined with blockchain technology.
Key segments of this podcast and where you can tune in to go direct:
04:50 The benefits of real-time payments in Affiliate Marketing
11:50 The future of Affiliate Marketing with blockchain technology
20:12 Some of the common difficulties brands face when they shift to crypto-friendly affiliate tracking solutions for their program
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