A seamless user experience in iGaming payments is critical for customers and merchants alike.
For customers, smooth payment processes are essential for maintaining engagement in a fast-paced, entertainment-driven environment. Friction in the payment process can lead to frustration and abandoned transactions, negatively affecting player loyalty.
For merchants, streamlined payments not only ensure higher conversion rates but also reduce operational inefficiencies, transaction errors, and the risk of fraud.
MiFinity, a global payment leader, is at the forefront of seamless iGaming payments, offering cutting-edge solutions that enhance operational efficiency and user experience.
In this article, MiFinity CEO Paul Kavanagh discusses how MiFinity is offering an enhanced user experience, highlighting two of the company’s most innovative solutions to the perennial challenges facing iGaming operators: PayAnyBank, which revolutionises global bank transfers, and the latest version of the MiFinity iFrame, designed to enhance player engagement and improve conversion rates – all within a secure, intuitive interface.
Innovating Bank Transfers through MiFinity PayAnyBank
Fast, reliable bank transfers are essential for merchants to maintain player trust and engagement. At MiFinity, we believe our award–winning PayAnyBank service is a game-changer. Supporting over 126 countries, PayAnyBank allows iGaming operators to offer seamless, rapid bank transfers to players in their local currency.
This feature is particularly valuable for merchants looking to expand into new regions, where providing localised payment solutions is critical to success.
We’ve seen first-hand how traditional payment methods can be slow and cumbersome. PayAnyBank leverages a global bank network that facilitates fast international settlements. In our experience, merchants can process bank transfers more efficiently, resulting in fewer delays and fewer customer inquiries about transaction times.
Our multicurrency support is also designed to align with the global expansion strategies of many iGaming brands, enabling them to operate confidently in diverse markets.
Beyond bank transfers, our PayAnyBank B2B service also allows merchants to streamline payments to partners, such as affiliates, ensuring timely and efficient financial operations. This innovation is developed to reduce administrative costs, improve transaction speed, and enhance the overall user experience.
MiFinity iFrame 2.0: Redefining the Customer Journey
At MiFinity, we’ve worked hard to develop a solution that benefits both merchants and players, and that’s precisely what the MiFinity iFrame 2.0 delivers. One of the standout features we’re particularly excited about is the embedded KYC verification. We know how important it is to keep players within the system, and with KYC integrated directly into the iFrame, merchants can see significant improvements in conversion rates.
Players no longer have to leave the platform to verify their identity, making the process smoother and more intuitive.
The latest version of our iFrame also includes additional functionality, such as the ability to return customers to their payment methods for card payment declines.
In our experience, enabling players to retry failed card transactions or switch to an alternative payment method has a direct impact on conversion rates, minimising the risk of losing customers due to payment failures.
Our iFrame is built for flexibility. Our MiFinity eVouchers can retain partial balances in multicurrency and use multiple eVouchers to complete transactions, giving players more ways to fund their accounts.
These enhancements will lead to higher conversion rates and extended engagement while also providing a secure, frictionless environment for merchants.
Empowering Operator Success with Optimised Payment Technology
At MiFinity, we recognise the importance of continuous improvement, always seeking innovative ways to enhance our products and maximise conversions for our partners. That’s why we’ve introduced advanced event reporting and analytics within MiFinity iFrame 2.0. These capabilities allow us to pinpoint drop-off points in the payment process, enabling us to further refine our solutions and create even more seamless customer journeys.
This data-driven insight provides merchants with a significant advantage—a dedicated team constantly developing tools and strategies to boost player engagement and satisfaction.
Our holistic suite of solutions, including PayAnyBank, MiFinity iFrame 2.0, PayAnyCard, eWallet, Direct Bank Transfer, Virtual IBAN, and more, is designed to enhance operational efficiency, player satisfaction, and conversion rates. We take pride in offering solutions that help merchants reduce costs, streamline processes, and deliver an exceptional payment experience.
As the iGaming industry expands into new markets, MiFinity’s solutions are perfectly tailored to meet the evolving needs of a global player base. At MiFinity, we’re not just responding to changes in the iGaming payment landscape—we’re driving them!
Sign up for your free MiFinity eWallet today by clicking the link.
